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Cwikwin Launches Brand Engagement Platform

Cwikwin, pronounces “quickwin” has launched an online platform and a mobile app that lets users win prizes just by answering a few questions about the brand. A wide range of companies are currently working with Cwikwin though offering giveaways on the platform. Prizes range from smartphones, wallet cash, gift vouchers, dine-in vouchers and event tickets among others.

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“It’s been two years since we launched in this market. It is indeed an honor for a young startup like us to succeed so rapidly, but the secret to Cwikwin is the team,” commented Kishore Chand, the Co-Founder of Cwikwin at its second anniversary celebration event. “As a hub for brands and users to engage in a fun and entertaining way, Cwikwin provides a direct solution to a constant business dilemma – how to generate new consumer interest and easily get the product directly in their hands. With two years in business, our online and mobile app has been revamped based on feedback from our users and brands which allows for more engagement. In the process, we have also given the app a gamified look. The new look and feel will help brands to kick start a relationship with people by giving them free stuff. We are taking it to a whole new level with the revamp.

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According to the company, its platform also allows users to redeem prizes by collecting points. Points can be collected by signing up and updating profile, answering questions correctly in contests, answering surveys, sharing on social media and referrals. Users can redeem gifts worth between AED 20 to AED 2500. During the past 24 months, says the company, the Cwikwin team has given away over AED 100,000 worth of free prizes to its users.

“The winners of these special prizes are selected by a randomized algorithm who receive an email containing a code they redeem to receive their prize or these are prizes redeemed against loyalty points. Cwikwin — which has attracted 100,000 users and shown over 200 contests since its launch has secured $ 1 Million in funding till date. Ever since Cwikwin was launched, the brand engagement platform has grown four times with its registered user base in the last six months and is growing at over 15% month on month currently,” said the company in a statement.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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