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TP-Link Launches Neffos X Series of Smartphones

At the IFA 2016 in Berlin, TP-Link launched the latest Neffos series smartphones. The new phones Neffos X1 and Neffos X1 Max are built using premium materials and sport an overall stylish design.

“The new Neffos X Series smartphones are the perfect combination of smart technology and stylish design. They bring unparalleled value to our customers by prioritizing features that help them stay closer to everything and everyone around them,” said TP-Link co-founder and chairman Jeffrey Chao.

The Neffos X1 and X1 Max share the same metal unibody exterior that was “inspired by the rocks found in streams”. One highlight of the design is the dual-curved back that tapers towards the sides and allows for a more ergonomic fit. The subtle curves also make the X1 and X1 Max easier to hold and operate one-handed compared to other devices of similar size.

The Neffos X1 Max has among the narrowest edges in the industry at 2.75 mm, while the X1 has edges of 2.95mm. Both phones achieve these thin edges even with the side mute button. The X1 Max is also slender at 7.75 mm, and the X1 comes in at 7.95mm.

The X1 and X1 Max also have super-thin bezels and smooth, chamfered edges that measure only 0.6mm. With the length of the phones kept to a minimum, screen-to-body ratio is high at 76 percent. The screen makes use of full in-cell technology with “touch and display driver integration” or TDDI, which is light and 0.2mm thinner than the usual lamination used on other smartphones.

“It also provides high control precision in games and apps, and seamless screen integration for much improved image quality while also extending battery life,” said the company in a statement. A 2.5D Corning Gorilla Glass sits on top of the X1 Max’s online buy zithromax display to make swiping through screens feel natural. The display — gorgeous at 5.5-inches — has a high, 1,000:1 colour contrast for best-in-class entertainment.

The smartphones come with a rear camera backed by a 13-megapixel Sony sensor with backside illumination, 5P lens, and fast PDAF (phase-detection auto-focus) of just 0.2 seconds. It also features an f/2.0 aperture lens for taking clearer shots in low light and providing a shallow of depth of field.

The Neffos X1 and X1 Max feature Real-time Night shooting, so even in low light, the image users see is the image they capture – taking the guesswork out of low light photography. The cameras also include standard features such as HDR, Time Lapse, and Panorama.

The live-shooting mode crosses over to the 5-megapixel front camera, and the Real-time Beautify mode makes taking selfies more intuitive. The perfect selfie is just one tap away with the Neffos X1 and X1 Max.
Super-fast fingerprint unlocking

Powering the Neffos X1 and X1 Max is the octa-core MediaTek Helio P10 chipset with up to 4GB of RAM and 64GB of internal storage, which can be expanded with a microSD card up to 128GB. The phone supports dual-band Wi-Fi and multiple LTE bands for fast internet access where available.

The 3,000mAh battery inside the X1 Max can go through a full day’s use and supports fast charging of up to 50 percent on a 30-minute charge. Both the Neffos X1 and X1 Max run on the latest Android 6.0 Marshmallow software.

Prices start at only €199 for the Neffos X1 and €249 for the bigger, more powerful Neffos X1 Max. The smartphones, which will be available in cloudy grey and sunrise gold, will roll out in stores by Q4 2016.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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