Sony Launches the new Xperia XZ in UAE

Sony Mobile has announced the launch of Xperia XZ, its new flagship smartphone in the UAE market. Xperia XZ features Sony’s new Triple Image Sensing technology that, the company claims, helps capture blur-free photos even with subjects in motion, in true to life colour. It allows smoother videos, even when walking or capturing extreme close-ups with its 5-Axis video stabilization with SteadyShot.

Other key features of Xperia XZ include a 23MP rear camera, 13MP front selfie camera, a 5.2-inch display, 64GB built-in storage and up to 2 times Battery lifespan. “Our new flagship, Xperia XZ, offers an even more intelligent and personalised experience. It assists you when and where it matters most, making your everyday lives more convenient, more effortless, more spontaneous,” said Jason Smith, Vice President, Middle East & Africa at Sony Mobile Communications. “With Xperia XZ, you can capture every moment as you see it, with blur-free images day or night, and with true to life colours thanks to our new Triple Image Sensing technology and its 23MP rear camera.”

The 23MP main camera not only gives you clear shots, but also super-fast start-up going from standby to capture in 0.6 seconds  at the touch of a dedicated shutter release button, ensuring you are ready to take the perfect shot whenever it might strike. Xperia XZ brings significant advancements in the evolution of image stabilization, cultivated in Sony’s Handycam camcorders, with Sony’s SteadyShot with Intelligent Active Mode to enable superb video.

Now with 5-axis stabilization you can shoot smoother videos  even when walking or capturing extreme close-ups. Xperia XZ provides a 13MP front camera for the selfie perfectionist, with its super high sensitivity as high as ISO6400 and 22mm/90-degree wide angle lens it will make the best of your pose even in low-light and group selfies.

Xperia XZ features new Battery Care complemented by Qnovo adaptive charging which work in harmony to keep your battery healthy and make the lifespan last up to twice as long. Qnovo adaptive charging monitors and adjusts the charging current to avoid damage for battery longevity whilst Battery Care controls the charging based on learned habits and avoids excess charging by pausing charge at 90% and only completes the charging just before it’s needed.

Xperia XZ is driven by a Qualcomm Snapdragon 820 processor to provide a seamless experience on your phone. As one of the most cutting-edge mobile processors ever created, the Snapdragon 820 processor with X12 LTE supports the ultimate in connectivity, graphics, photography, power and battery efficiency.

Pre-orders for Xperia XZ can be done online until 27th Sep 2016. Pre-order offers consumers a free Sony network wireless speaker or Sony Bluetooth noise cancelling Headset worth AED799. Xperia XZ will be commercially available in the UAE from 29th September 2016 at select Jumbo and Sharaf DG outlets and at Sony Boutique. Its Single SIM and Dual SIM variants will be priced at AED 2,299.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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