LG Focuses on Action Photography with its Latest Gadgets

LG is saying that many industry watchers predict that panoramic 360 degree panorama images and videos will be the next big trend in social media. “360 degree cameras give consumers the ability to capture immersive, lifelike scenes from every angle. While the technology is still in its infancy, Facebook, YouTube and other major players are already touting the format as the next big thing in online content,” said the company in a statement.

LG’s 360 CAM is the company’s first foray into the emerging 360 photography market and one of the first truly affordable consumer 360 degree panorama camera. “The incredible potential for integration with VR headsets is truly limitless,” claims the company.

“The exposure to different exciting ways of photographic technology with the variety of applications available on our smartphones has shaped the world around us. LG is on a trendsetting mission to create a more futuristic and interactive experience for users to ensure their memories are captured, preserved and shared uniquely,” said Yong Geun Choi, President of LG Electronics Gulf FZE.

According to LG, when the LG G5 was released this year, it became the first phone to offer a wide angle lens with a field of view wider than the human eye. “This is a major step forward in the development of smartphones as a medium for photography. This buy medications development frees photographers from having to bring their cameras along. The addition of a wide-angle lens means that landscapes can be captured in their full glory,” said the company.

LG says that its Action CAM fills the void that traditional video cameras and smartphones can’t with its IP67 rating, making it dust-and sand-proof with the ability to be immersed in up to one meter of water for up to 30 minutes. This highly durable camera has the ability to capture content in almost any environment, such as skydiving and surfing. Not only can LG Action CAM take a beating and keep on recording, it can livestream directly to the internet via a 3G or 4G LTE network connection without the need to be tethered to a smartphone.

“The potent combination of cameras and smartphones has the potential to change society far more than the initial invention of photography ever did. Far more than preserving still images, internet-connected cameras now serve a wide variety of functions and lifestyle benefits. LG is at the forefront of smartphone and camera technology, setting the trend not only in terms of utility but also by adding value to consumers’ many different lifestyles,” Choi added.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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