Arabian Reseller speaks to Victor Wang, the Sales Manager at Synology, about their participation at GITEX Technology Week.
Are you participating at GITEX Technology Week this year?
Synology will be participating at GITEX Technology Week this year. We are dedicated to showcasing the latest innovations in storage and networking solutions to show visitors, customers and channel partners. We are committed to delivering products with forward-thinking features and the best in class customer services.
What technology and market trends have you seen this year on the Middle East market?
One of the trends that can be seen in the Middle East market is how flash technology has revolutionized the storage market. Storage performance is crucial for enterprises, especially if some of the core business processes such as web analytics, time-critical financial transactions, or actionable analytics are heavily dependent on speed.
Flash SSDs would be the ideal choice for those who are seeking exceptional performance of super high IOPS and minimum I/O latencies comparing hard disk drives (HDDs). Another trend that is developing is the increase in the number of enterprises resorting to hybrid cloud adoption. The hybrid cloud is becoming the mainstream of cloud application and deploying IT infrastructure.
The Middle East and Africa is forecast to have world’s highest cloud traffic growth rate by 2019 with enterprises currently leveraging two or more cloud infrastructure vendors to support their workload requirements. With public cloud services expected to grow 17.2% in 2016 and private cloud services becoming more widely use, we expect more service providers to focus on addressing the top hybrid cloud challenges to be successful in meeting the growing demand for hybrid cloud solutions.
Will you be launching any new products or solutions at GITEX buy cipro no rx this year?
For enterprises seeking storage solutions with uncompromising performance and throughput, Synology will be launching its upcoming all-flash storage FlashStation FS3017. With more and more data-oriented business seeking flash storage systems, FlashStation FS3017 promises to deliver huge IOPS at an extremely low cost of ownership.
What sort of channel engagements have you planned for GITEX?
We deeply value our relationship with our channel partners and work closely with them to deliver best-in-class products for our customers. At GITEX, we will be conducting a reseller training program with FDC to give our channel partners, resellers and system integrators, updates on Synology’s latest solutions and products in late 2016 and early 2017. We will also be utilizing this time to discuss customer feedback as well as share best practices for pre-sale and after-sales support that will enhance existing customer relationships as well as build new ones in the region.
How does GITEX Technology Week fit into your overall regional strategies?
This year’s show marks Synology’s fourth appearance at the show. GITEX is a great platform for us to power the future of storage and networking by connecting with our customers, resellers and channel partners from all vertical segments. It also gives us the opportunity to connect with the best minds within the ICT industry in the region and we look forward to another successful year at this event.
Do come and visit us to experience our latest offerings in home multimedia, intelligent networking, business continuity, hybrid cloud solutions and surveillance products. The Synology booth is located in Hall 6, CLD-34.
Note: Article has been updated at 22nd September 2016 at 12:15 pm.