Tecno Mobile has made an official entry in region with the launch of two new Android phones – the Phantom 6 and Phantom 6 Plus. “The Middle East is still one of the fastest growing mobile markets worldwide, and our entry to the region is a milestone for the company,” said Arif Chowdbury, Transsion Vice President at Tecno Mobile. “We see huge potential for our business in this part of the globe, and the launch here of our newest products coincides nicely with our tenth anniversary celebrations. After growth in Africa, we are now ready to expand and serve consumers in the Middle East market.”
According to Google’s Consumer Barometer, 90 percent of millennials go online daily while 75 percent go online via smartphone. Pew Research Center’s Global Attitudes and Trends report states that smartphone ownership rates in emerging and developing nations are rising at an extraordinary rate, with the Middle East ranking as the top internet users of social networks with 86 percent compared with the US and Europe.
Chowdbury continued, “The trends we identified across the region allowed us to see that there is room for Tecno Mobile’s offering in the Middle East where we are targeting young consumers to provide innovative phones and tailor-made services that meet their needs.”
Tecno Mobile says its Phantom 6 and 6 Plus are smartphones promising to ease the recharging process. The company says that the phones offer 124 minutes of talk time with only ten minutes of charge. The Phantom 6 is priced at AED 899, while the Phantom 6 Plus is priced at AED 1399.
Phantom 6 comes packed with an ultra slim design, 3GB RAM, and 32GB of internal memory. This can be further expanded to up to 128GB using a micro SD card. It also features a dual-camera system at the back.
Phantom 6 Plus meanwhile comes with 4GB RAM and 64GB of storage. The Phantom 6 Plus also features an eye scanner to create a second password beyond fingerprint. In addition, complimentary anti-virus software Trustlook is pre-installed on the device.