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Souq.com Gears up for 20 Million Visits During White Friday 2016

Souq.com has announced the annual “White Friday” sale event from Wednesday 23 to Saturday 26 November across the GCC and Egypt. Following the sale of 600,000 items last year, Souq.com expects to “break all records” this year. The company also said that it will launch 25,000 exclusive new deals and anticipates that sales for White Friday 2016 will reach a remarkable 1 million items sold.

“The four-day White Friday shopping festival is expected to sell more than 100,000 mobiles, more than 100,000 of health and beauty products, and 50,000 items within its new fashion apparel and shoes category. And, as the leading retailer celebrates the launch of the FMCG product category earlier this year, it will sell thousands of chocolates, detergents, toiletries and hair dryers for the first time with over 50% of the sales expected to be made up of non-electronics. Online shoppers can also take advantage of the hourly Gold deals in which super deals are launched in each category,” said the company in a statement.

According to Ronaldo Mouchawar, CEO & Co-Founder, Souq.com, “After smashing all online shopping records during a momentous White Friday 2015, this year we have prepared for the largest ever online shopping festival with an anticipated 1 million item expected to be sold via our website and mobile app during the four-day extravaganza. Ensuring that our customers continue to enjoy only the best of what e-commerce in the region has to offer, we will be extending the range of new and existing brands and partners across all categories with over 25,000 deals. We have put extra care and effort into customizing the type of deals we offer during this year’s sale as our customers expect to have access to all to newest products, latest technologies and hottest brands on offer.”

Mouchawar explains more about the company’s approach to White Friday 2016 and how the retailer is gearing up for the biggest online sales of the year: “Today’s new generation of digitally savvy online shoppers use smartphones to do their research on pricing, to make sure they are getting the best possible price point for their desired purchase. Souq.com is utilizing the factory-to-consumer model in order to make globally revered brands more accessible to our customers, at the most competitive prices.”

For the first time during White Friday, the aim is for all deliveries to the UAE to be dispatched within 48 – 72 hours of purchase. In the Kingdom of Saudi Arabia, which has the largest number of e-commerce shoppers in the region, Souq.com has also partnered with Careem for additional support in the already robust delivery fulfillment. For customers who prefer to flash the plastic and purchase their items using their credit card, Souq.com is partnering with Visa to offer 10% off all deals during the White Friday 2016 sale.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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