Interactive Intelligence Group has today announced its participation at Dreamforce, a technology conference hosted by Salesforce, taking place in Dubai on 28 November, 2016. As a Gold Sponsor of the event, the company will conduct live demonstration of PureCloud, its cloud-based collaboration, communications and customer engagement platform that takes full advantage of the distributed nature of the cloud.
In particular, Interactive Intelligence intends to showcase the benefits offered by the tight integration between PureCloud and the Salesforce platform. Commenting on the synergy between the companies, Shaheen Haque, territory manager for Middle East and Turkey at Interactive Intelligence said, “The relevance of the event is tremendous, as Salesforce and Interactive Intelligence are both leaders in their respective market quadrants and as such, can leverage and complement each other’s solutions, customers and partners, both here in the Middle East as well as globally. We are looking to WOW Dreamforce attendees with our ability to integrate and add amazing value for Salesforce customers and prospects.”
According to the company, these integrations enable user teams to make and manage calls from within Salesforce. “Embedded call control gives users the ability to pick up, disconnect, hold and transfer. Users can create a Salesforce activity for any interaction handled by the contact centre agent. This includes information such as connection time, duration, agent name and comments. Related Salesforce data objects are populated in the client drop-down list, based on screen pop or agent navigation. The agent can then associate the activity with the appropriate contact or case for unified reporting purposes,” said the company in a statement.