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SonicWall Partners with LinkQuest to Expand Into Pakistan

SonicWall has announced that it has re-entered the Pakistan market with a distribution deal with IT distributor, LinkQuest. As an authorised distributor, LinkQuest will now offer SonicWall’s security products and solutions to its channel partners and customers. The product portfolio includes Next Generation Firewalls for small to medium to large enterprise deployments, Multi-Engine Sandboxing technology, Email Security, Wireless Security, Secure Mobile Access/Secure remote access, WAN Optimization solution and Next Gen Endpoint.

While expressing his delight on re-entering the Pakistan market, the Sales and Channel Director for SonicWall (META and CEE), Shahnawaz Sheikh said, “Pakistan has always been a key market for us, but unfortunately during our acquisition period with Dell, we had to realign certain territories and had to let Pakistan go to APAC region. Now, as we emerge out of Dell merger, we took a conscious decision to bring Pakistan back to Middle East region and support it from Dubai.”

Pakistan has a vibrant technology market that is estimated at $3.5 billion and is expected to grow by 100% in next two years to touch the $7 billion mark by 2020. Talking about the market potential Sheikh said, “We are extremely excited about the opportunities but it is not easy to re-enter the market after a gap of few years, which is why after a long due-diligence process and our history with LinkQuest, we were able to team up with LinkQuest as our best suited distribution partner for Pakistan, as we both share the common past and understanding.”

LinkQuest is a Dubai based value added distributor with operations spanning Middle East, Pakistan and Africa. The distribution company has direct presence in UAE and Pakistan and has grown into a major force since it was established in 1993. LinkQuest portfolio boosts world class security brands in its portfolio such as Barracuda Networks, SonicWall, CyberArk and Rapid7 among others.

In Pakistan, LinkQuest has a well-established nation-wide strong partner network and a loyal customer base. Excited about the new possibilities and with the tie-up with SonicWall, the CEO for LinkQuest, Mash Khan said “Late last year, we were delighted upon learning of SonicWall’s return to its original status of an independent company. Having been associated with them originally as their Outsourced Middle East Regional office, we are excited about the prospect of working with SonicWall and Shahnawaz Sheikh again.”

Khan said, “We will be focusing on Pakistan that is a fertile territory for selling SonicWall’s technologies and we look forward to making our contribution in assisting SonicWall to regain its old pre-eminence in the marketplace.”

Echoing the similar sentiments, Sheikh further added that with this partnership in place, we are confident to fill the vacuum that the channel in Pakistan must have felt in past couple of years. “SonicWall with 26 years in-depth experience in developing products powered by the most advance technologies offers ease of use and management and not only ensuring a strong value proposition to its customers. And, on other hand being a dedicated channel company we offer a strong business proposition to our partners assuring their profitability and their representation as strong security advisor towards their customers“.

SonicWall invites channel partners in Pakistan to join their SecureFirst partner program that is crafted to support all the requirements of partners. Enabling partners with education and knowledge, equipping them with sales and technical skills are part of the program. Other benefits include access to online learning, Deal Registration, SonicWall Overdrive – a lead gen tool, Certification Courses, Renewals tools etc.

Explaining the advantages of its partner program,” Sheikh said. “We have one of the best partner enablement processes in the industry, which starts from handholding a partner from initial stage and empowering them with required skill-sets, so that a partner can work independently on our solutions. Our easy to use, innovative and technically advance products ensure customer satisfaction ensuring comprehensive security at a right price point.”

“We are looking forward to regain the lost ground and establish our presence even stronger than ever before. We are well prepared for this come back with a strong plan and investments to match the expectations,” concluded Sheikh.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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