FeaturedInterviewsWomen in Technology

A Positive Attitude Can Take You a Long Way

Arabian Reseller speaks to Sonali Basu Roy, the Marketing Manager at Bulwark Technologies, about the importance of women in the tech industry

Tell us about your leadership style and philosophy.
To me the best way to lead is where there’s freedom of thought across all levels of hierarchy, and an equal opportunity for all employees to voice their ideas and collaborate on various platforms, resulting in a well-balanced and cordial environment making it a great place to work.

A positive attitude can take you a long way, not just with peers at your workplace but throughout your life. An effective leader should ensure that the individual goals are well aligned to the overall vision, mission and strategy of the organization they represent. This results in the creation of a happy team which is highly productive with a can-do attitude towards everything. Start a day in an optimistic manner; end it with one and make the best of whatever opportunities come your way.

What made you choose IT as a career opportunity?
When I was in the crossroads of choosing a sound career, I was highly fascinated and impressed to see how an ordinary product transforms into an extra ordinary Brand with the assistance of the creative engine of Marketing. This highly inspired me to be a Catalyst in the formation of large brands and pursue my dreams of becoming a successful marketer in the IT segment.

This enabled in the development of a great passion towards marketing in the IT segment and the passion continues to grow over the years.The growth opportunities are enormous and so are the challenges associated as you successfully climb the corporate ladder.

What advice would you give to women looking to break into the field of computer technology?
They should believe in their capabilities and should be quick learners and acquire different skills.Market trends and mentalities are changing and there is plenty of opportunity for those who are dedicated and motivated.I strongly believe that success and passion towards your job & responsibilities are correlated and would enable in achieving the desired level of success and at a shorter timeframe.

What is the greatest transformation in technology you’ve witnessed in your career?
Technology has undertaken tremendous transformation in the field of marketing. Few years ago, people went to one or two websites when looking for a product, and decided based on that information. Today, however, the information available about products is almost endless.

With unlimited data online, customer reviews, and countless vendors to purchase from, the purchasing power and mode of purchase are in the customer’s hands. Today, however, customers can locate most of this information before ever speaking with the company with the help of a creative engine called Marketing.

The explosion of a wide array of cyber security solutions to combat the recent cyber threats in the region along with the advent of technologies like Artificial Intelligence (AI), Blockchain Technology, Internet of Things (IoT),Social media have been some major transformation in technology I have witnessed till date.

What are your thoughts on the next transformation in the tech industry?
The use of social media, cloud, mobility and greater use of artificial intelligence and Blockchain technologies can cause the next transformation in the tech industry. Social media marketing is one of the most powerful way for businesses of all sizes to reach prospects and customers.

Our customers are already interacting with brands in small but constant and highly effective social media platforms like Facebook, Twitter, LinkedIn, Instagram and Pinterest. Marketing on social media can bring remarkable success and transformation to your business, creating devoted brand advocates and eventually driving leads and sales, which has a direct impact on the Brand’s top line and revenue.

What’s next for you in terms of your career in the tech industry?
Technology is causing massive changes every day. My next and continued endeavour would be to keep myself updated of all changes and continue delivering my best in my current role and at all  times. Stay agile and up-to-date on industry trends with a constant thirst and focus towards knowledge enhancement.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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