iLife Digital Technology and Lulu Middle East have strengthened their partnership targeting a growing billion dollar market of consumers looking to spend on affordable consumer electronics. With technology evolving and as the number of connected devices continues to grow; the consumer landscape is becoming more mature.
Furthermore, on an average a consumer buys at least 1 – 2 consumer electronic devices such as laptops, wearables, and so on. in a year. Indicating a growing shift of consumers looking at affordable devices – mainly in the laptop and PC (convertible / detachable) segment. With significant investment towards research, development, and design; iLife offers a range of premium innovative electronic products that are stylish, light-weight with prolonged battery-life and at a competitive price.
This includes Tablet PC, Laptops, 2 in1 devices, Virtual reality, Wearables, and accessories. Huzefa M R, Regional Manager – Dubai, Lulu Group said, “Lulu Digital store gives consumers a choice of brands and quality products to ensure we meet every demand. Our partnership with iLife reiterates that commitment towards our customers. iLife products are stylish, affordable and powered by the latest technology solution.”
Anees Mian, Operations Director, iLIFE Digital Technology said, “We are seeing highest device ownership, reflecting a change in consumer demand for premium yet affordable products. Lulu is a trusted retail chain across the Middle East and we are glad to partner with them, helping us expand our reach in the region.”