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Fitbit Introduces Fitbit Versa in the UAE

Fitbit has announced the availability of Fitbit Versa in the United Arab Emirates. The Versa is available at the following local major retailers: Jumbo, Sun & Sand Sports, Virgin, Eros, Namshi.com, noon.com and Souq.com for AED 899. Versa is Fitbit’s lightest metal smartwatch, featuring a modern design, advanced health, and fitness features, 4+ days battery life, smart features people want most and cross-platform compatibility – all at a competitive price. Beginning in May, these new Fitbit features will be available:

  • Quick replies: Android mobile device users can respond to messages on the go using Fitbit Versa and Fitbit Ionic – Create and send up to five custom pre-populated quick replies of 60 characters or less to text messages and messenger apps like WhatsApp and Facebook Messenger.
  • Female health tracking: Available to all adult users who identify as female in the Fitbit app to track their menstrual cycle and symptoms. Makes it easier to manage your cycle with a complete picture of health and fitness data all in one place. Versa and Ionic users will also be able to view female health tracking information on-device.
Vincent Lamoureux, Director of New Markets for Fitbit.

“We’re thrilled for consumers around the world to experience Versa, a beautifully designed smartwatch for all with advanced health and fitness features, access to our large global social network and smart features people find most useful at an approachable price,” said James Park, co-founder, and CEO of Fitbit. “We believe Versa is a smartwatch that will have mass appeal, attracting new audiences and helping us capture a previously untapped segment of users in this growing wearables category.”

Powered by Fitbit OS 2.0, Versa makes your daily and weekly health and fitness data even more accessible on the go with a redesigned dashboard, which delivers action-oriented motivational messages, tips and tricks, and support to help you stay on track to reach your goals. Advanced health and fitness features include personalised on-device workouts with Fitbit Coach, enhanced 24/7 PurePulse heart rate tracking, 15+ exercise modes plus automatic SmartTrack swim tracking with water resistance up to 50 meters, and automatic sleep stages tracking.

“The new features of the Versa will provide consumers with a lifestyle companion that caters to fitness needs and overall well-being support,” said Vincent Lamoureux, Director of New Markets of Fitbit. “It is designed to focus on fitness in addition to aspects relating to health, which will help consumers lead a holistic, healthful lifestyle. This is why we believe the Versa is the smartwatch for all.”

In addition to new quick replies for Android users, Versa has the smart features you need including app, calendar, call, and text smartphone notifications; access to Fitbit’s growing App Gallery, now with more than 700 popular brand, developer and Fitbit Labs apps, and customisable clock faces; and on-device music for more motivation with access to Deezer, and personal music playlists. All of these features come with 4+ days battery life, and, like all Fitbit devices, Versa is compatible across Android, iOS and Windows devices.

Fitbit Versa is available for sale at major online retailers for AED 899 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case; accessories range from AED 85 to AED 495. Fitbit Versa Special Edition is available for AED 999 in a lavender woven band with rose gold aluminum case or charcoal woven band with graphite aluminum case, each with an extra black classic band.

To help the whole family become active together, Fitbit will be releasing its first activity tracker for kids, Fitbit Ace, in Q2 2018.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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