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BenQ Introduces Professional Photography Monitor

BenQ has introduced its professional range of photography monitor SW271, a 4K UHD 27-inch monitor offering HDR10 support and advanced color performance for photographers. It comes with AQCOLOR technology that assures accurate reproduction of images with 99% of Adobe RGB coverage, and 100% of both sRGB and Rec. 709, and ultimate color precision of Delta E ≦ 2 performance.

Manish Bakshi, Managing Director, BenQ Middle East & Turkey said, “The new model SW271 provides professional-grade performance, advanced calibration, and specialized tools for color critical applications, which is a muse for every photography enthusiast. We are extremely pleased with the development in the photography range that delivers the finest engineering for photographers.”

Projecting picture-perfect performance across its broad color gamut, SW271 utilizes an advanced 14-bit 3D look-up table (LUT) to achieve the Delta E values of two or better. It comes with 10-bit 27” IPS panel function and Technicolor Color certification that meets strict color standards used in Hollywood and entertainment media as envisioned by the content creators.

To bring realism and color depth in the picture quality, SW271 expands the dynamic range between true darkness and high brightness ensuring clear display of high-resolution images from professional devices like DSLRs and other HRD sources. For ease of use, SW271 utilizes a single USB Type-C connectivity for calibration and video transmission. Even the color characteristics can be customized via hardware calibration X-Rite or Data color calibrators and BenQ Palette Master Element calibration software.

SW271’s exclusive ‘Hotkey Puck” allows an instant switch from Adobe RSG, sRGB as well as black and white modes. It also has detachable shading hood blocks ambient glare for both portrait and landscape orientations. And GamutDuo mode function allows professionals to quickly view and compare photographs or artworks in two different colour spaces.

Finished in minimalist functionality with height adjustability to deliver precision of color, SW271 comes with an SD card reader, USB 3.1 (Gen 1), USB Type-C, HDMI 2.0, and Display Port 1.4 ports for more comfort with the best output. The SW271 is available immediately at an asking price of AED 4,444.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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