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Emaar Hospitality Goes With Microsoft Dynamics 365 for its Digital Transformation Efforts

Microsoft today announced that Emaar Hospitality Group has chosen to adopt Dynamics 365 for Finance and Operations. This is part of a digital-transformation journey that is set to engage customers, empower employees and optimise service levels.

Emaar Properties PJSC is one of the world’s most valuable real estate companies, with proven competencies in property, shopping malls and retail, as well as hospitality and leisure. The hospitality business was created in 2007 to operate a diversified portfolio of hospitality assets in addition to its hotel brands, including serviced residences, golf retreats, a yacht club, a polo and equestrian club, and a series of lifestyle dining venues.

“We are a global leader in providing memorable lifestyle experiences,” said Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group. “We are transforming our business model through digitization that would take us to the next level in providing world-class service to our guests. In this, we are setting our fundamentals right and we needed core business applications that will drive new operational efficiencies and support future innovation. With Dynamics 365 for Finance and Operations, we have the balance between back-end control and customer-facing agility.”

As Emaar Hospitality Group mapped out its digital transformation roadmap, the company decided to optimise its operations by replacing outdated legacy systems with a Dynamics 365 for Finance and Operations that brings agility, flexibility and the power to balance the intricacies of financial control with the changing needs of guests.

Dynamics 365 for Finance and Operations allows organisations to unify global financials and operations, and because of its Common Data Model, business leaders have access to a holistic information ecosystem that allows them to make fast, informed decisions. Dynamics 365 also helps provide a 360-degree view of the whole business to key personnel, who can use visual representations of vital operational areas to adapt quickly to changing market demands and drive business growth.

“Microsoft Dynamics 365 for Finance and Operations enables the end-to-end digital transformation of a business,” said Sayed Hashish, Regional General Manager, Microsoft Gulf. “Emaar Hospitality Group will now have the ability to completely redefine its business processes and deliver a consistent, customer journey while dramatically improving both service levels and employee productivity, and greatly reducing operational costs. Microsoft has a longstanding partnership with Emaar and we look forward to continuing supporting their vision with our technologies and innovations.”

Emaar Hospitality Group’s implementation of Dynamics 365 for Finance and Operations is part of a larger business-transformation programme that will enable the organisation to expand its business reach and introduce new operating models while continuing to improve its world-leading customer service levels.

Dynamics 365 for Finance and Operations will help Emaar Hospitality Group staff close books faster, deliver robust reporting, increase profitability with business intelligence, and ensure global compliance. The solution will also bring newfound agility and efficiency to the group’s delivery of service to guests, allowing more efficient planning, scheduling, resourcing and cost management. The group’s hotels and restaurants will also benefit from a modernised supply chain with unified, advanced, predictive warehousing and stock management, to ensure they can always fulfil their guests’ desires.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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