Western Digital Corp. has showcased its latest surveillance solutions at Intersec Dubai, Sheikh Saeed Hall, stand SAH18, as part of its Beyond Surveillance campaign. As the surveillance industry moves to higher-resolution cameras and new applications requiring real-time analytics, Western Digital’s full edge-to-core surveillance portfolio shifts focus from ‘seeing’ to safety and insights.
Built around the themes of capture, store and analyze, the Beyond Surveillance campaign focuses on advanced surveillance technologies demonstrating how Western Digital solutions support deep learning and analytics such as facial or object recognition and traffic heat maps. Available for demonstration at the booth are three key products for the Middle East market: the all new WD Purple 256 GB microSD card (Capture); the WD Purple 12TB HDD (Store) and the enterprise class Ultrastar 14TB HDD (Analyze).
The WD Purple microSD card comes with 24/7 continuous video recording capability. It is also built for endurance, being able to withstand tough weather conditions, and even functions seamlessly at extreme temperatures of -25 degrees Celsius to 85 degrees Celsius. The WD Purple 12TB HDD is a surveillance-class drive with purpose-built artificial intelligence (AI) capabilities. It supports real-time detection of AI-triggered events at the point of capture with continuous background learning in emerging DVR and NVR systems with AI capabilities. It also comes with support for up to 64 cameras and deep learning technology.
The Ultrastar HDD is targeted at enterprise solutions and has up to 10 times the workload capacity of regular desktop drives and also includes deep learning technology. Speaking at the event, Khwaja Saifuddin, Senior Sales Director, Middle East at Western Digital said: “We’re delighted to be back at Intersec with our Beyond Surveillance campaign, which focuses on complementing modern surveillance technology with powerful storage solutions. With more and more countries in the Middle East investing heavily in safe city technologies, video surveillance has become ever more prominent.”
Saifuddin further added, “Our Beyond Surveillance campaign completes the customer journey when it comes to surveillance solutions. So it is about capture, store and analyse. Our purple microSD cards are specifically made for surveillance solutions which capture the footage, while our purple HDDs store the footage. Our customers can then use our Ultrastar platform to analyse the footage. We are currently working with a wide range of DVR and security camera vendors and we continue to forge new partnerships in terms of marrying our technology with existing surveillance solutions.”
When asked about whether customers understand the colour codes used for representing products for specific applications, Saifuddin said, “When we started colour coding products such as WD Red for NAS drives and WD Purple for surveillance solutions, people were skeptical as to whether customers would understand the rationale behind the naming convention. We are, however, satisfied with the response from the market. The colour coding has now become a sort of norm in identifying the right products based on the specific applications and usage.”
Western Digital also showcased enterprise storage solutions including the Ultrastar range of enterprise class HDD and SSDs and its JBOD (just a bunch of disks) platform at Intersec 2019.
Article was updated on: Jan 22, 2019