HONOR has unveiled its new logo and has launched its latest flagship smartphone, HONOR View20 for the UAE market. The launch highlighted five world first features of the new HONOR View20 that include: 48MP Camera + TOF 3D Camera, 25MP In-screen front camera with a narrowest 4.5mm opening, 7nm SOC Kirin 980 AI Chipset, Aurora Nano-texture design and the Dual NPU which supports the AI Triple-Antenna Wi-Fi technology. The device was unveiled last week on January 22nd, 2019 in Paris.
Chris Sunbaigong, President, HONOR, MEA, said: “The HONOR View20 is a revolution in smartphone technology. It has already been acknowledged for its engineering, with numerous awards and positive reviews. Our Middle East consumers can expect groundbreaking technology coupled with industry-best performance. Middle East is known for its dynamism and sophistication and with this device we bring a stunning state of the art design that truly represents the HONOR brand.”
He added: “Our collaboration with word class iconic Italian luxury fashion brand MOSCHINO is further proof of our commitment to provide the very best to our fans. We are confident our consumers will embrace this new exclusive line.” With 170% year-on-year (YoY) growth in overseas markets in 2018, HONOR has made significant strides towards its goal of becoming a “Top-5” global smartphone brand.
At the global launch in Paris, HONOR has also announced upgrades to its brand image, with a new moving color logo, new “HONOR MY WORLD” slogan, and new mission of creating an intelligent world that belongs to young people. In this way, HONOR will continue to offer a stylish all-scenario experience to youth across the globe in every area of their lives and to set trends of pioneer culture and modern life style.
HONOR View20’s rear camera is the first to be powered by the SONY IMX586 48MP sensor, with a 1/2-inch large CMOS, and equivalent 1.6μm pixels in Quad Bayer array. The sensor, boosted by the Kirin 980 chipset, supports new 48MP AI Ultra Clarity mode to produce photos with unmatched detail and clarity.
The camera takes several 48MP pictures at once and collates the best details from each photo to create one 48MP picture. The Kirin 980’s Dual-NPU processes the photo using an advanced AI algorithm – the quality of the photo is assessed, details in dark areas are optimized, and colors are adjusted to appear more vivid.
Another rear camera, the 3D Camera is capable of creating a new dimension in photography and videography, and brings greater usability and fun. The 3D Camera collects information on the shapes of objects based upon the time-of-flight of light signals to enable depth sensing, skeletal tracking and real-time motion capture. This camera can turn HONOR View20 into a motion-controlled gaming console, allowing you to play 3D motion games like never before. Now, it supports Fancy Skiing and Fancy Darts.
HONOR View20’s stunning design starts with the advanced in-screen front camera design. The innovative All-View Display with a front-facing 25MP Camera provides a notch-less viewing experience and an outstanding 91.8% screen-to-touch panel ratio. HONOR engineers use advanced holder with buffer design to precisely place the front camera under an ultra-small 4.5mm transparent hole created by advanced lithography processes. HONOR View20 surpasses competing in-screen cameras — maintaining the structure and strength of the display, while ensuring better usability and photo quality.
HONOR View20 is also the first smartphone to use nanolithography to create a Nano-texture – a vivid and dynamic V-shape color gradient with gleaming effect on the body. The smartphone’s integrated 3D curved body with an elegant arc design is only 8.1mm thick and consists of a perfect blend of metal and glass texture. The state-of-the-art design is an edgy interpretation of the HONOR brand.
Marking the launch of its new top-of-the-line flagship smartphone, HONOR collaborated with iconic Italian luxury fashion brand Moschino to create an exclusive range of products, including a co-designed Moschino HONOR View20, an embossed phone-cases featuring the iconic Moschino Teddy Bear and specially designed accessories: the perfect fashion-statement for the ultimate phone fashionistas. Gabriele Maggio, CEO of Moschino, participated at the Paris launch to share key insights into the importance of design.
In celebration of the launch of the HONOR View20, HONOR is collaborating with Epic Games to push the mobile gaming experience of Fortnite to the next level. As part of this collaboration, owners of the HONOR View20 will have exclusive access to the HONOR GUARD outfit in Fortnite.
HONOR View20 possesses next-gen features: 7nm Kirin 980 AI Chipset with intelligent Dual-NPU; The Liquid Cooling System that can effectively dissipate heat for better performance; The AI Triple-antenna Wi-Fi technology prevents the signal from weakening when a user’s hands cover the receiver; a 4,000 mAh battery for long-lasting and uninterrupted gaming; and large internal memory.
HONOR View20 comes with innovative AI capabilities which bring a customized, easy-to-use experiences. HONOR View20’s 3D Camera and AI capability are capable of identifying over 100 kinds of food and provide calorie information to help you maintain a healthy lifestyle. The AI object identify can also identify over 300 famous landmarks and 100,000 paintings from around the world.
HONOR View20 is currently available for purchase in UAE at a price point of AED 2399 at select retailers including Carrefour, Axiom, Lulu, Jumbo Electronics, Emax, JollyChic, Sharaf DG and KM Trading along with all mobile shops. The smartphone is available in four colors: Sapphire Blue, MOSCHINO co-designed (Phantom Blue and Phantom Red).
Also, at the UAE launch event, HONOR released the new HONOR Magic Watch, a new smartwatch designed for all aspects of the daily life. HONOR Magic Watch is now available for purchase in UAE’s retail stores, and the retail price starts from AED 669. The conpany also launched a smartband that comes with a heart rate sensor for a price of AED 199.