During Mobile World Congress, Huawei officially announced the launch of the first product under the new series of flagship ultra-books, the all-new HUAWEI MateBook 13. The company’s ultra-portable, stylish lightweight 13-inch notebook will be available for consumers in the UAE starting from the 14th of March and offers an array of exceptional features combined in one device to enable and inspire next-generation productivity. The MateBook 13 boasts a FullView display screen, an Ultra-slim design and lightweight body, as well as intelligent wireless data sharing through One Hop feature, in addition to its high performance, extreme portability, great build quality and stylish look.
Huawei has established a strong and loyal brand following due to its heavy investment in Research & Development, with 36 joint innovation centers and 15 R&D centers around the world. David Wang, Country Manager at Huawei Consumer Business Group in the United Arab Emirates commented on the company’s expansion into the notebook market: The Huawei Consumer Business Group has made rapid progress in smartphones, wearables, and smart home sectors. Developing notebooks gives Huawei a more diverse and complete product portfolio in the era of complete experiences. From the industry perspective, the merging of PC products and mobile device technologies will become a major trend. The premium market remains a key focus of Huawei’s notebooks strategy, with Research & Development at its core, offering users the latest innovative features by integrating our pioneering smartphone technologies into Huawei’s new series of ultra-notebooks.
While the growth for laptops has been steady, ultra-thin notebooks are booming, with 13-inch notebooks with a high screen-to-body ratio, trendy design, high resolution display, discrete GPU, high performance fingerprint sensor-integrated button will be the main driver of mainstream demand. And Huawei’s new range of notebooks with full-fledged innovative features did not disappoint, setting yet another successful year for Huawei at MWC.
The new Huawei MateBook 13 is the latest mainstream notebook targeting a young audience that looks for that perfect balance between style and innovation, such as graduates and young professionals who are always on the run and are looking for that device that is sure to let them stand out. It redefines the standard for display, performance, cross-platform interconnection in the 13-inch mainstream notebook segment. The device will revolutionarily support intelligent interconnectivity between smart devices and PCs, redefining how devices can interact and connect with each other.
Huawei 3:2 FullView Display with 10-point multitouch option delivers more than an impressive screen; it brings to life a fully immersive visual experience. With an 88% screen-to-body ratio, the Huawei MateBook 13’s slender 4.4 mm bezel makes more room for bright, rich, and vivid graphics to ignite your imagination.
With its Ultra Slim Body weighing as light as 1.3 kgs, the Huawei MateBook 13 is a device for the young users and those on the go, who are always out and about yet want to be connected, without compromising on style. Lightweight yet robust, the Huawei MateBook 13 is designed for optimal portability. Its slim line 14.9 mm metallic frame is meticulously crafted with a diamond cut finish on each corner, giving it an ultra-modern premium look and feel. A powerfully elegant machine.
The Matebook 13 will be available in two different versions, powered by the 8th Generation Intel Core i7-8565U processor and boasting 512 GB SSD, Gray Color at a price of AED 3999 and powered by Intel Core i5 8265U and boasting 256 GB SSD, Silver Color at a price of AED 2999, both of which are equipped with Intel UHD Graphics 620, 42 Whr (9.6 video playing hours), Quick charge, 2MIC/2speaker +Dolby ATMOS and 8 GB RAM, 12 months warranty.
The UAE pre-orders for the Huawei MateBook 13 will start on the 7th of March and the product will be available on-shelfs for consumers to have a hands-on experience in Huawei Experience Stores and select retailers starting March 14th.