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Adobe and ServiceNow Partner Up

Adobe and ServiceNow have announced a partnership to empower brands with an industry-first solution for stitching together Adobe customer experience data and  customer data. This will ultimately provide seamless digital workflows and personalized customer experiences across all touchpoints.

Organizations use customer engagement solutions to better understand and personalize digital experience for customers. But this data is typically siloed and disconnected from the customer service experience. Customers expect a seamless, personalized experience as well as quick issue resolution. Adobe and ServiceNow will enable integrations between Adobe Experience Platform and the ServiceNow Now Platform to enhance Adobe’s real-time customer profiles with rich customer data. This will create a more comprehensive view of a customer across their entire digital journey – from acquisition to service.

Additionally, Adobe Experience Cloud solutions will integrate with the ServiceNow Now Platform, including its Customer Service Management (CSM) solutions to enable better customer and employee experiences across both companies’ applications. Adobe and ServiceNow will partner to enable their mutual customers to integrate and leverage digital workflows, service catalogs, intelligent content and knowledge management capabilities.

“Customers demand exceptional experiences, and businesses are looking to transform customer service and engagement,” said John Donahoe, president and chief executive officer, ServiceNow. “Together, ServiceNow and Adobe will help enable seamless digital workflows that power the experiences customers want and that businesses seek to provide.”

“Delivering personalized, real-time customer experiences is at the core of every successful enterprise,” said Shantanu Narayen, president and CEO, Adobe. “Adobe and ServiceNow are partnering to provide enterprises with real-time actionable data across the customer journey so they can better manage and grow their digital businesses.”

This partnership will enable customers to benefit from a centralized, intelligent Customer Experience Management (CXM) tool and, along with the ServiceNow Now Platform, customers will be able to streamline work between teams and ultimately build rich, real-time customer profiles in an instant. For example, our mutual customers will be able to seamlessly integrate ServiceNow digital workflows, knowledge management and service catalogs into a personalized engagement layer through Adobe Experience Platform, to create consistent, contextual experiences and services.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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