TP-Link has appointed Jumbo Electronics as a distributor for their smartphones “Neffos” in the UAE. TP-Link Neffos has penetrated in more than 20 countries globally and has recorded a tremendous sales growth of 300% last year, while the UAE market quadrupled. The tax implications at the start of 2018 have borne a heavy impact on the overall market, but despite the market challenges, Neffos sales grew 400% in 2018.
Neffos, smartphone brand of TP-Link is growing considerably in the Middle East region, purely focusing on modern the technology and designs that cater to mass audience. The appointment of Jumbo Electronics as the distribution partner opens the way for expansion, increasing market share as well as further association with independent retailers in the UAE and Jumbo Electronics is one of the leading distributors and retailer for IT and consumer electronics and will now foresee the dispersal of Neffos smartphones and accessories offline and online.
Positive about the association, Lucas Jiang, General Manager at TP-Link MEA FZE, said, “Jumbo Electronics is a well-recognized brand and has presence spread across the Gulf region. Their dedicated specialized team focuses on independent retailer markets that will surely allow us to penetrate in the market. The strong distribution channel that Jumbo possesses will make it easier for us to increase its footprint in the smartphone industry.”
Atul Joshi, head of Jumbo Distribution said, “Adding TP-LINK to our list of vendors will bring great value to our brand and business. As a leading regional distributor, we will ensure that TP-Link will benefit from the unlimited possibilities that we can offer through our long experience in the market and value-added services.”
International Marketing Specialist for Neffos, Shawn Jin said, “We create devices that connect seamlessly with people. Jumbo Electronics being appointed as a distributor for TP-LINK-Neffos is a great way to make us connected with more people.”
Neffos, with this association plans to expand its spread across the Middle East regions and fast-paced African markets. The brand is covering multiple channels through comprehensive marketing strategies to maximize its reach. Addition of Jumbo Electronics is an indicator that the brand is valued and leading towards a solid growth.