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Pure Storage Launches Distributor Program

Pure Storage has announced the launch of a dedicated distributor programme in EMEA. Reinforcing and extending Pure’s commitment to a partner-centric go-to-market, the programme adds a strategic layer of support and enablement for distributors; all to drive growth, efficiently add scale and extend reach into new markets and sectors to better meet customer needs.

Another year of growth and a Net Promoter Score (NPS) that repeatedly puts it in the top 1% of B2B companies, reinforces Pure’s status as a trusted partner for customers. Whether it’s leading the charge in emerging technologies such as hybrid cloud, artificial intelligence, machine learning, and NVMe, Pure has been at the forefront of solving customers challenges. So that it can better focus on exceeding customer requirements, Pure is building a best in class distribution network, charged with enabling and growing value-added resellers in the region.

Created in partnership with existing distributors (a process that started at the Pure Global Partner Forum held in May 2018), the new programme includes critical elements necessary for distributors to build autonomous ‘Pure Certified’ practices. Business development incentives will be supplemented with ongoing programme investments and marketing support, in addition to systems, tools, and process.

Mario M. Veljovic, General Manager, VAD Technologies

The success and development of the initiative will be overseen by a newly created dedicated Global Distribution team at Pure led by Scott Goree, Director of Global Distribution, who recently joined from Cisco. The regional programme leads in EMEA will remain closely aligned to both the program execution and the local partner team led by Matthieu Brignone, Area Vice President EMEA Partners.

Scott comments: “Pure has ambitious plans to grow and scale while remaining focused on innovation so our customers can put their data to work. To do this we need to have the right distribution partners, in the right markets, with the right skills, drive and commitment, to maximise the exciting opportunities ahead. This programme ensures we will retain and attract those who recognise the value of closer alignment and share our commitment to hyper growth and market share gains.”

Ongoing communications and knowledge sharing will be deepened by an annual global distributor summit (to be held in tandem with Pure’s Accelerate event in Austin, Texas in September), and an annual EMEA summit, the inaugural event having been held in Madrid last week. Matthieu Brignone, Area Vice President EMEA Partners adds: “Pure Storage has always been committed to a 100 percent partner business model that places distributors (and others) at the heart of our go to market strategy. We have worked very closely with our distributors to ensure the programme delivers what they need. It’s been a very positive start to an ongoing dialogue that we know will very quickly reap rewards across EMEA.”

Mario M. Veljovic, General Manager, VAD Technologies said: “This is exactly what we need to increase our Pure business across the Middle East. We have worked closely with the team at Pure to get this right, and we have every confidence that the resulting programme provides strong support for us to effectively enable Pure’s reseller channel. Ultimately our success will be measured not only by our success in achieving this, but also by what lies at the heart of Pure – customer excellence. Just like Pure, that’s our number one priority and we’re looking forward to delivering it.”

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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