BenQ Launches Two 4K HD-PRO Projectors

BenQ has launched the first of its kind projector, CinePrime W2700 in the UAE today. CinePrime W2700 is the “world’s first” 4K DLP projector with DCI-P3 colour designed for home theatres with short distance projection. BenQ also launched another model in the same series, W5700. This futuristic DLP projector offers flawless image quality with incredible colour performance and personalised customizability for top-notch home entertainment. Both these advanced projectors guarantee long-lasting CinematicColor with projector-optimised HDR-PRO support and individual factory colour calibration.

On the launch of their latest devices, W2700 and W5700 in the region, BenQ’s Managing Director for the Middle East and Turkey, Manish Bakshi said, “We are delighted to launch the products that we have carefully designed to enable our consumers to leap into the future of home cinema. Being the first projectors of their kind, W2700 and W5700 have put BenQ on the forefront of moving forward. It is such innovations that has made BenQ the No. 1 brand in 4K projector category in Asia Pacific and Middle East and Africa with over 48.26% market share.”

BenQ now has a total of 10 4K models with 4 laser models within the 4K range. Both the CinePrime models, W2700 and W5700 deliver true 4K performances with 3840×2160 resolution and 8.3 million distinct pixels for each frame. The projectors produce excellent clarity and definition by utilising a pristine 4K-optimized optical system with six structured groups of all-glass lens elements for brilliant light transmission.

Unlike other projectors, W5700 and W2700 blend real 4K resolution with the digital cinema industry’s high DCI-P3 colour standard to develop the ideal setting to enjoy the latest 4K Blu-rays in brilliant colours. Leveraging the BenQ-exclusive CinematicColor technology, W5700 provides 100% coverage of the super wide DCI-P3 colour space and 100% of Rec. 709 while the W2700 covers 95% of DCI-P3 and 100% of Rec. 709, backed by individual factory colour calibration reports ensuring Delta E≤3 colour accuracy.

The unique projectors have been designed to breathe lifelike quality into 4K performances with proprietary HDR-PRO technology precisely optimised for projection. They support both HDR10 and HLG formats, so HDR-PRO incorporates auto colour and tone mapping techniques to offer superior brightness and contrast ranges as well as ideal image optimisation. This brings out stunning 4K clarity and depth for vividly original and realistic video quality to enhance home entertainment.

These latest projectors, W2700 and W5700 are perfect for those seeking sophisticated and customised cinema experiences. They are both equipped with BenQ proprietary CinemaMaster Video+ technology that brings commercial quality digital cinema experiences into living rooms with motion-adaptive 4K pixel enhancement and spectacular colour enhancement.

Both the projectors come in a modern, compact profile and are lightweight. The BenQ CinePrime projectors facilitate tailored AV personalisation with a versatile short throw, big zoom, and lens shift for a wide range of home cinema experiences. While the W5700 provides a generous 1.6X big zoom and 2D H/V lens shift, the W2700 features 1.3X big zoom, vertical lens shift, as well as CinemaMaster Audio+ 2 for powerful and convenient integrated audio to enhance your home theatre experience.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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