Alcatel-Lucent Enterprise (ALE) has signed a strategic technology partnership with Aislelabs, a provider of advanced cloud-based Wi-Fi location marketing and analytics. The partnership will enhance the deployment of the ALE WLAN solution by combining it with Aislelabs’ analytics platform to unlock the hidden potential of Wi-Fi infrastructure by turning WLAN into a powerful location and behavioral analysis tool.
The global demand for Wi-Fi marketing and location analytics solutions is strong. The adoption curve from shopping centers, convention centers, airports, stadiums, and hotels has been particularly high as consumer behavior has become a key driver of business decisions and investments. Together, ALE and Aislelabs will help these businesses engage with their visitors, better understand customer behaviors and improve the customer experience.
“We have been seeking the right partner to help us address the rising demand for location-based marketing and analytics solutions that complement our LAN infrastructure offering,” said Ashish Saxena, ALE Director Technical Sales & Services (TSS) for Middle East & Africa. “Aislelabs’ unique ability to assess the ROI data and close the marketing loop gives us the advantage of extending our conversations from the IT teams to the business decision-makers and marketers as well. Many of our customers look for location precision and data, which is provided by our Alcatel-Lucent OmniAccess Stellar range of products. With this partnership, we are now able to provide our customers with a single destination for their Wi-Fi infrastructure and analytics needs.”
Aislelabs focuses on eliminating complexity for location marketing by building a powerful automation platform for brick and mortar businesses of all sizes. Aislelabs allows organizations to automate various customer touchpoints and boost engagement by creating comprehensive customer journeys to help enterprises get a 360° view of the customer.
“Aislelabs is rapidly growing in the Middle East region, and we have more than doubled our team and grown our revenue year-over-year by 300 percent,” said Nilesh Bansal, CTO, Aislelabs. “We are constantly looking for partners to market and co-sell complementary solutions to our mutual customers, and the strong vertical presence of ALE aligns with Aislelabs’ target industries such as transportation, retail, hospitality, and government.”