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Veeam to Focus on Cloud Data Management at GITEX 2019

Veeam Software has announced of its participation at GITEX Technology Week, taking place between 6 -10 October 2019 at the Dubai World Trade Centre. As part of the company’s ongoing commitment to help regional organizations transition to the cloud and embrace digital transformation, executives from Veeam will share its vision for Cloud Data Management, delivering live demonstrations of Veeam Availability Platform – the most complete solution to help customers evolve the way they manage data, from policy- to behavior-based, and make it smarter and self-governing, ensuring it’s available across any application and any cloud infrastructure.

Talking about the company’s participation at GITEX, Claude Schuck, regional manager, Middle East at Veeam said: “As the importance of data has grown to drive every aspect of the digital business, so has the need for solutions that ensure information is available at any time, no matter where it resides. There is a new expectation for data in today’s enterprise: Data must move to a higher state of intelligence and be able to anticipate need and meet demand. Data must also move securely across multi-cloud infrastructures and meet the expectations of the mobile, always-on world.”

“Given our leadership position and market-leading technologies, GITEX is an opportunity to turn the spotlight on the criticality of Cloud Data Management,” continued Schuck. “CIOs and IT managers need to understand that ensuring instant and reliable data availability requires an evolution in how it is managed from policy-driven to behavior-driven, leveraging Artificial Intelligence and Machine Learning to enable data to back up autonomously, migrate to the right location based on the business need and to secure itself during anomalous activity.”

According to the 2019 Veeam Cloud Data Management Report, 72% of organizations are looking to embrace Cloud Data Management and are transitioning to cloud strategies. As part of the same survey, 80% of respondents from the Middle East see productivity bene­fits of Intelligent Data Management. Only 24% of enterprises in the Middle East describe their digital initiatives as mature. To help them on their journey, at GITEX, Veeam will educate regional organizations on this journey and outline the 5 Stages of Cloud Data Management:

Stage 1: BACKUP – Protect all workloads using backups, complemented by snapshots and replication where appropriate, to ensure they are always recoverable and available in the event of outages, attack, loss or theft

Stage 2: CLOUD MOBILITY – ExpandsStage 1 to include multi-cloud environments — backing up and moving data to, from and within the cloud

Stage 3: VISIBILITY – View the full breadth of your data, accompanied by the infrastructure that it passes through and resides on, so you can pivot from reactive to proactive management for better business decisions

Stage 4: ORCHESTRATION – Optimize data utilization across multi-cloud environments with workflows that ensure consistent execution of otherwise manual and complex recovery orchestration and data-management tasks

Stage 5: AUTOMATION – Data becomes self-managing by learning to protect itself with appropriate SLAs, methods, and locations to meet business objectives or comply with broader IT initiatives.

Veeam will have its own dedicated stand #C20 in Hall 7 at DWTC.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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