Proofpoint to Show Off New Cybersecurity Solutions at GITEX 2019

Proofpoint will be participating at GITEX 2019 Technology Week, where it will showcase its portfolio of people-centric cybersecurity solutions, that protect organisations’ greatest assets and biggest risks: their people. Threat actors are increasingly targeting the human factor: in fact, 99% of today’s targeted cyber attacks are human activated. These attacks rely on a person at the other end to open a weaponised document, click on an unsafe link, type their credentials, or even carry out the attacker’s commands directly (such as wiring money or sending sensitive files).

These highly targeted, socially engineered attacks rely in cybercriminals identifying who inside a company has access to the information they want and tricking unsuspecting employees through email, cloud apps, and social media channels. Against this ever-evolving threat landscape, it is vital that organisations, not just in the Middle East, but globally, recognise the importance of the human factor threat.

“Cybercriminals relentlessly target the people who will provide the most lucrative pay-out and that’s why we are committed to delivering innovative people-centric security and training solutions that ensure an organisation’s most attacked people are protected,” Emile Abou Saleh, Regional Director, Middle East and Africa for Proofpoint. “We continue to invest in the Middle East and are excited for our participation at GITEX. The week represents a cornerstone in the Middle East cybersecurity events calendar, and a fantastic opportunity to educate partners, customers and prospects on the cyber risks facing employees today”.

With an integrated suite of cloud-based solutions, Proofpoint provides unique visibility into organisation’s most targeted employees—and they often aren’t the traditional VIPs, but rather their very attacked people (VAPs).

Solutions showcased at GITEX Technology Week 2019 include:

  • Proofpoint Security Awareness Training: Engages employees and arms them against real-world cyber attacks, using personalised security awareness training and customised phishing simulation, based on Proofpoint’s industry-leading threat intelligence.
  • Proofpoint Email Protection: Protects against the number one threat vector, including malware-free threats such as impostor email, or business email compromise (BEC). Frost & Sullivan recently recognised Proofpoint as the Global Email Security Market Leader for the fifth consecutive year.
  • Proofpoint Advanced Threat Protection: Stops threats before they reach employees and responds quickly when things do go wrong. Proofpoint’s innovative advanced threat protection products prevent, detect, and notify organisations of advanced threats—and helps resolve them before they cause lasting harm.
  • Proofpoint Cloud App Security: Cloud apps are changing the way people collaborate and run their businesses, introducing new cloud app security risk. With Proofpoint Cloud App Security solutions, organisations can detect, investigate, and defend against cybercriminals accessing sensitive data and trusted accounts.

Proofpoint also recently announced two industry-first innovations – enhanced URL isolation based on user risk profiles and new training customization, both of which will be showcased at the conference. Proofpoint will be exhibiting in the Sheikh Rashid Hall at Stand SR-F2.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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