InterviewsWomen in Technology

Demonstrating the Right Set of Skills Can Get Your Foot Into the Door

Jessica Dimaro, the Marketing Manager at A10 Networks, speaks to Arabian Reseller about why IT makes a great career choice, the key transformations in the industry and advice to women looking to break into the field of technology

Tell us about your philosophy, when it comes to your domain of expertise.
I consider myself to be a genuine person and marketing should be too. Whatever product you offer, it should provide value to the consumer. While it is important to have a balanced marketing plan, the thought leadership aspect of cybersecurity marketing is something I find very interesting, as you can educate consumers and partners about the constantly evolving threat landscape.

Why did you choose IT to advance your career?
The term ‘IT’ is such a simple industry name and yet it covers such a broad scope of topics, surely it is almost too difficult to accurately quantify. Whether directly or indirectly, IT has a huge impact on our day-to-day lives, and it is constantly growing. I think it is really exciting to be a part of such a fast-moving and impactful industry.

Have you witnessed any transformation in the technology industry?
The technology industry is constantly transforming. Many technologies dreamt up in sci-fi films less than a decade ago are even closer to reality now (such as touch glass and self-driving cars). I think a key transformation was Europe introducing GDPR in May last year. As technology is always changing, it is important to continuously reassess how we use and interact with the resulting data.

Where, according to you, is the next technology transformation going to come from?
It is easy to get caught up in the industry buzz words like 5G, multi-cloud, IoT and so on. however, 5G is still in the relatively early roll-out stage. I think the adoption of 5G, or lack of it, will determine the next direction of the industry.

Whatever it may be, threats will evolve accordingly, and security software will still be in high demand. Artificial Intelligence is also an interesting technology to keep in view, with a number of key manufacturers investing large sums in the development of these processes I am excited to see how this will interact in the cyber security space.

What is your advice to women looking to break into the field of technology?
I have worked with many great women in the technology industry (and still do). While we appear as a minority, there are certainly more women penetrating the industry than a few years ago. At the end of the day, companies are looking to hire the best candidate for the position. Be sure to demonstrate the right set of skills and abilities to get your foot in the door. Focus on working confidently and efficiently, be innovative in your thinking and open to new ideas.

Are you involved in any sort of charity work?
In peak season, finding the time is sometimes challenging, however, I have worked on several charity drives donating and distributing toiletry bags and food packs to the hard-working men of Dubai who work as labourers. I also trained and ran in the Abu Dhabi marathon to raise awareness for mental health.

What is next for you in terms of your career in the tech industry?
I am relatively new in my role at A10 Networks, so I want to work with the local team to really establish the channel and marketing activities in the Middle East region to support the business. Longer term, it would be interesting to get involved with the worldwide marketing team on new product launches.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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