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VMware to Assist Companies Establish Digital Businesses at GITEX 2019

VMware will showcase its latest advances in cloud infrastructure, intrinsic security and digital workspace technology at GITEX Technology Week on October 6 – 10 2019. Aligning with GITEX’s theme of ‘Synergizing the Mind and Technology Economy’, VMware will assist regional customers in establishing a successful digital business built upon a robust digital foundation. As part of its efforts, the company aims to address the pressing challenges faced by organisations dealing with disruptive technologies that are emerging faster than many can contend with.

Tackling the issue of complex technology environments that are both difficult to maintain and secure, VMware is aiding customers in unlocking the full potential of today’s technologies, whether it be public cloud services, data centre resources, or the utilisation of mobile and smart devices. From its stand, VMware will exhibit its latest innovations in the Cloud, along with exploring the opportunities presented by the evolution of 5G. The company will host several demonstrations throughout the event, which will include demos of its integrated digital workspace platform, Workspace One, its End-User Computing (EUC) solutions, as well as its vSAN Assessment module.

Ahmed Auda, Managing Director – Middle East, Turkey and North Africa, VMware, said: “The advent of technology-driven innovation is disrupting every market and industry, which creates new opportunities but also brings new challenges.  For the last decade, VMware has been a driving force in the successful digital transformation of many public sector and private organisations across a range of industries in the Middle East. Our focus now is to help our customers to unlock the full potential of their digital foundation, capitalising on their operational improvements, while remaining secure in the face of new threats. GITEX gives us the opportunity to not only showcase our solutions but to also show customers first-hand how they can transform their organisation into a digital force to be reckoned with.”

GITEX Technology Week 2019 is set to be held from 6 – 10 October 2019 at the Dubai World Trade Centre. VMware will be displaying its latest innovations at its Stand B-10 in Hall 7.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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