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Pure Storage to Put the Spotlight on the Modern Data Experience

Pure Storage has announced its participation in GITEX Technology Week to be held in Dubai, UAE from October 06 – 10. Coinciding with the company’s 10 year anniversary, Pure Storage will showcase next-generation evolution in its flagship all-flash array solutions, cloud offering and innovations in AI that enable a modern data experience.

With these additions to the portfolio, Pure Storage continues to deliver a modern data experience that is cloud-managed, AI-driven and consumable via a flexible subscription model that can be deployed in a hybrid environment. This will empower regional enterprises to utilize more of their most critical asset, their data, while reducing the complexity and expense of managing the infrastructure behind it.

“Over the past decade, we have time and time again challenged the status quo and brought to market several industry-first solutions and services that make us not only the most innovative, but also the safest choice for our customers. By offering unified, automated and multi-cloud solutions that focus on data utility, we are enabling companies to modernize their existing applications and simultaneously accelerate their adoption of hybrid cloud, containers, DevOps, AI, and real-time analytics at scale. This is the cornerstone of modern data experience and the focus of our participation at GITEX 2019,” said Assaad El Saadi, regional director – Middle East at Pure Storage.

At GITEX, a central showcase for Pure’s modern data experience will be the company’s flagship all-NVMe and NVMe-oF flash storage arrays. First unveiled at GITEX 2018, the Pure Storage FlashArray//X product line is an enterprise-grade solution that makes everything faster – databases, virtualized and containerized environments, test/dev initiatives and web-scale applications enabling companies to drive business intelligence and get the most value out of their data. The company will also unveil FlashArray//C the latest addition to the FlashArray product line, which provides consistent modern all-flash performance at a cost-competitive price, for lower tier and less mission-critical workloads.

Visitors to the Pure Storage stand will get a first-hand view of several major additions to its Cloud Data Services portfolio, as Pure continues to deliver on its hybrid cloud vision. Designed to bridge the divide between on-prem and cloud environments, Pure Storage Cloud Data Services gives customers the ability to turn data into insight, virtually anywhere, by allowing them to more easily migrate applications to the cloud, build and run hybrid across on-premises and cloud, use the cloud for backup and disaster recovery, and develop more sophisticated webscale applications, all with minimal re-architecture of the IT environment.

With AI a major theme at the event, Pure Storage will also highlight how it is empowering regional enterprises to go “AI-first”. With solutions built on Pure’s industry-leading file and object system, FlashBlade, and its joint AI-Ready Infrastructure (AIRI) offering with NVIDIA, customers can develop and deploy AI rapidly to keep pace with modern business.

“This being our 10th anniversary year, we are particularly excited about being part of GITEX — it gives us a great opportunity to highlight our culture of disruption and innovation and demonstrate how we are enabling business across the Middle East to gain the data advantage by delivering storage solutions that are intelligent, automated, and modern,” concluded Assaad.

At GITEX 2019, Pure Storage can be found in Hall 6, Stand A2.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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