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TSME Fortifies its 2020 Growth Strategy Along with its Partners

Technology Strategies Middle East (TSME), a leading specialist partner for global technology vendors in the region recently announced its expansion in India and Jordan. The expansion is a result of successful long-standing vendor-partner relationships, thereby continuing its growth journey expanding to new markets while celebrating partnerships with Software AG and Automation Anywhere.

With a focus on transforming businesses and improving end-user experiences, TSME adopts futuristic automation solutions to boost enterprise productivity and efficiency through its partners. Software AG, a partner of 15 years, is the enabler for automating business processes and integration across all systems and applications, while the most recent association with Automation Anywhere, are providers of the intelligent RPA platform for TSME customers.

Honoring the longstanding relationship of 15 years, Mr. Sanjay Brahmawar, CEO, Software AG and the team at a private event, Mr. Abdulla Rashed Al Otaiba, Chairman & CEO, Technology Strategies Middle East said: “This is an occasion to reiterate and solidify our commitment to further expand our cooperation with Software AG. Through our collaboration, we have achieved a 40% growth YoY for the past six years. Their comprehensive suite of solutions for enterprises fit perfectly well into our portfolio and complements our offering of integrated solutions delivered to customers. With our formidable partnership, we aspire to reach wider audiences in the public and private domain by delivering customized business transformation solutions. We look forward to a long-term and symbiotic association together that maximizes the strengths of both entities to bring value to the end-user.”

Rami Kichli, Vice-President, Gulf, and Levant at Software AG, said: “Our growth is powered through the partnerships that support us in transforming organizations digitally. Our collaboration with mainstream partners such as TSME offers the leverage of strong expertise, competent salesforce, seamless implementations, and high-quality deliveries. With our belief in building a robust ecosystem, we include strategic initiatives such as training, workshops, and demos. With our differentiated solutions, coupled with a solid partnership with TSME, we have succeeded in the highly competitive landscape together. We are thrilled to witness their growth and, in parallel, look forward to growing solution-led conversations of digitalization in the region together.”

TSME is one of the earliest and leading transformation consultants in the region with an emphasis on UAE and Saudi Arabia expanding rapidly through strong strategic alliances with global brands such as Software AG and Automation Anywhere. TSME is persistent in making breakthroughs into newer markets with an aim to establish its presence in various ICT sectors across the globe.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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