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ASBIS Intros Loyalty Program for AMD Partners in the Middle East

AMD has rolled out the Ryzen Loyalty Program (RLP) app for partners in the Middle East region. The loyalty program offers cash rebates to partners buying from official distributors. Once registered on the app, the Ryzen Loyalty Program will help partners to collect points on AMD product purchases which they will then be able to redeem at their selected preferred distributor, to claim cash rebates. The Ryzen Loyalty Program (RLP) app offers:

  • Sales Tracking: Partners will be empowered to track AMD sales per country and gain in-country customer visibility
  • Price Visibility: Partner will be able to close the gap on prices by gaining visibility of price wars in the ‘grey market’ and online market space
  • Rewards Offerings: Partners will be able to claim rewards by

How does the app work?

  • Download the RLP App via the Apple and Android platforms
  • Fill in details (contact name, company, etc.) and sign up
  • A notification will be sent to Admin to either approve or reject
  • Approved partners will receive a welcome message and program rebate letter for eligible products
  • Once signed in, partner can scan the serial number of every CPU/GPU purchased and checkpoints earned through the purchase

The RLP app received 113 registrations, with 43 partners approved when it was initially introduced earlier this quarter in October in the Egypt and Lebanon markets. Currently, 157 partners have signed up for the program and cash rebates of USD 23,000 have been earned by partners in the Middle East. The app is being rolled out in the GCC and North Africa markets of UAE, KSA, Kuwait, Iraq, Jordan, and Algeria.

“At AMD, we continue to bring the latest and most exciting products to the Middle East, through our vibrant channel network. Together with ASBIS, our regional distributor, we are excited to see that Ryzen Loyalty Program is receiving great interest from our partners in the Middle East. Our partners have been an integral part of our success in the region and this loyalty app is designed to help channel partners grow their business with us, and claim significant cash rebates on their sales,” said Christian Assaf, Sales Manager – MENA Component Channel at AMD.

“The Ryzen Loyalty Program initiative is a great platform for resellers, which would further enable our partners in the region to grow their businesses. The business that knows how to strengthen and facilitate their customers, know how to accelerate path to success and outshine the competition,” said Paul Anlin, Product Line Sales Manager, ASBIS Middle East.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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