Oppo has expanded its presence in the Middle East by entering the Levant market. A new Oppo market development office has been established in Amman, Jordan, to manage Levant operations, in addition to serving as a sales and marketing center, plus offering maintenance and after-sales services for Oppo devices.
Oppo’s expansion into the Levant region follows the company’s successful growth in the Middle East and Africa, where its smartphones have proved exceptionally popular amongst consumers. With social media presence already established across several platforms and accessible retail point of sales locations secured, Oppo is in a strong position to enter the Levant market. “Oppo is committed to localization initiatives to provide better service to customers while becoming a key component of local communities. The Oppo Levant team already comprises 200 employees, 71% of whom are nationals,” the company said in a statement.
Ethan Xue, President of OPPO Middle East and Africa (MEA), said: “The Levant is of strategic importance to OPPO, and so we are glad to announce achieving this expansion milestone development with our entry into this exciting new market. Going forward, the Levant market will serve alongside the UAE and Saudi Arabia markets as the three main pillars supporting OPPO’s sustainable growth in the Middle East.”
Since entering the Middle East, Oppo has solidified its commitment to the region by bringing its flagship Find X model to the market for the first time in 2018, followed by selecting Dubai as the first international launch location in April 2019 for its new Oppo Reno smartphone series. The company enjoyed a successful 2019 in the region and intends to strengthen its position by introducing consumers in the Middle East to more flagship and 5G products featuring Oppo’s signature cutting-edge technology.
To date, Oppo is present in several markets across MEA, including Egypt, Algeria, Tunisia, Morocco, the UAE, Saudi Arabia, Oman, Kuwait, Bahrain, Kenya, Nigeria, and now the Levant.