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StarLink Concludes Partner Summit 2020

StarLink hosted its signature channel event of the year, the StarLink Partner Summit 2020 on 17th February at Armani Hotel, Burj Khalifa, Dubai. 300 plus partners from across the META region convened to experience our strong partnership, making this event a huge success.

Top-level Management, Sales and Technical teams from partners, along with vendors attended this event that formed an ideal platform for networking, sharing innovative ideas, building relationships, reviewing technology updates and taking valuable tips on how to develop new skills to transform and own one’s competitive advantage. Thought leaders from participating vendors – Juniper, Imperva, Riverbed, LinkShadow, Nutanix, and Forcepoint, presented their latest solutions offering and channel programs to enable partners to drive more business opportunities and expand their market share. Also embellishing the event were vendors such as Palo Alto Networks, FireEye, LogRhythm and Nozomi Networks with their participation as the Technology Hub partners.

As 2020 witnessed new and innovative technology partnerships, one of the major highlights of the partner summit was the symbolic signing ceremony with Juniper and Imperva – two new strategic partnerships at the beginning of the year, with more to follow. Yet another highlight of the event that drew tech-savvy professionals was the Technology Hub where demos, product-related information, use cases, and technical know-how were imparted by the vendor experts to the channel partners. This zone, as usual, was a hit amongst the partners.

Mahmoud Nimer, Co-Founder and General Manager, StarLink said, “Over the past couple of years, StarLink has empowered its stakeholders with various strategic initiatives. Partners being the engine of the distribution business, it is crucial to equip them with new gears to grow and become profitable. The StarLink Choice Program, StarLink Marketplace, and StarLink Capital has gained popularity in its unique way. This year, along with our other initiatives we have launched, ‘StarLink Value Plus’ to focus on unexploited business opportunities by diversifying our vertical focus; we have invested heavily in this initiative and have a dedicated team of Account Managers to work with the partners to tap into these whitespace opportunities.”

Nidal Othman, Co-Founder, and Managing Director, StarLink commented, “StarLink Partner Summit is a great platform for partners to align with StarLink and vendor teams and understand what technologies, solutions, and trends are shaping customer needs and adopt an integrated solutions approach. The needs of our stakeholders inspire every initiative we design and the partner community being the gateway to our business, we intend to nurture and build on this relationship through various unique initiatives.”

StarLink also took this opportunity to recognize its 2019 Channel Champions for their commitment to mutual business growth and unparalleled support towards StarLink and their customers.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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