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WD Launches Gaming Portfolio in the Middle East

Western Digital is introducing a portfolio of external storage solutions in the Middle East purpose-built for PC and console gamers. The burgeoning gaming industry in the Middle East and Africa (MEA) region, evident in its estimated value of $4.8 billion and year-on-year growth of 11%, continues to see the introduction of new games with more projects set to be launched throughout the year 2020. Gamers are consistently faced with the challenge of storage and performance with the existing console and PC storage range between 500GB-1TB which could be filled quickly with just a few games.

Building on the top-tier performance of the WD_Black SN750 NVMe SSD currently on the market, the five new solutions introduced by Western Digital have been thoughtfully designed to address these storage challenges, all based on the company’s recognized quality and reliability. They provide the performance, capacity and reliability to help PC and console gamers to drive their game and play without limits. The solutions include the WD_Black P50 Game Drive SSD, a first-to-industry SuperSpeed USB (20Gb/s), USB 3.2 Gen 2×2 device.

“The performance and capacity limitations that gamers face today with the limits of their current system their ability to take advantage of the increasingly immersive and responsive in-game experiences available today. We are tackling common gaming storage challenges to help make room for the latest releases, whether a gamer has been playing for years or is just starting out and looking for a high-performance edge. With the latest additions to our WD_Black™ portfolio, anyone from the casual to hardcore gamer can now capture a variety of games, in one accessible place,” said Khwaja Saifuddin, Senior Sales Director, the Middle East at Western Digital Corporation.

Bringing this superior gaming experience to life, Western Digital unveils a pop-up gaming park at this year’s edition of the Etisalat Beach Canteen, the central hub of the ongoing Dubai Food Festival (DFF). Located at Jumeirah Beach behind Sunset Mall, the WD_Black Gaming Park will provide an immersive space for visitors to enjoy their favorite games on the beach up until March 14, 2020.

Designed for audiences of all ages, the gaming park will include an exclusive VR experience as well as designated spaces for other gaming consoles. At the main stage, one on one gaming tournaments will be held throughout the event with the chance for visitors to compete to win prizes from Western Digital. In addition, Yalla Esports, Dubai based esports startup, and Western Digital partner will also be conducting workshops on the topic of building a high-performance PC and designing your own esports team logo.

Simultaneously at Virgin Megastore at the Mall of the Emirates in Dubai, visitors will be greeted by a WD_Black gaming zone including a VR driving simulation and other popular games..  At the activation, gaming enthusiasts stand the chance to register for a competition at the location to win exciting prizes by setting records on either game up until March 7, 2020.

Product Details

New products in the WD_Black gaming portfolio are:

  • WD_Black P10 Game Drive:
    • HDD with up to 5TB – holds up to 125 games
    • Portable form factor with a USB 3.2 Gen 1 port
    • High-performance to optimize the console or PC gaming experience
    • Three-year limited warranty
  • WD_Black P50 Game Drive:
    • SSD featuring a first-to-industry USB 3.2 Gen 2×2 port for a game drive with speeds up to 2000MB/s
    • Up to 2TB of additional storage to keep cherished games and save new ones
    • Five-year limited warranty
  • WD_Black D10 Game Drive:
    • HDD comes with up to 8TB capacity – holds up to 200 games
    • Speeds up to 250MB/s and rated at 7200RPM with active cooling technology
    • Three-year limited warranty
  • WD_Black D10 Game Drive for Xbox One:
    • HDD comes with up to 12TB to save and grow an Xbox One gaming collection – holds up to 300 games
    • Included for free with purchase is a three-month membership of Xbox Game Pass Ultimate
    • Speeds up to 250MB/s and rated at 7200RPM with active cooling technology
    • Three-year limited warranty
  • WD_Black P10 Game Drive for Xbox One:
      • HDD with up to 5TB – holds up to 125 games
      • Two-month membership of Xbox Game Pass Ultimate included with purchase, giving access to 100+ game titles on Xbox One and PC, as well as Xbox Gold Live
      • High-performance to help optimize the Xbox One gaming experience
      • Three-year limited warranty

    The WD Black portfolio is currently available in the United Arab Emirates at select Western Digital retailers, e-tailers, resellers, system integrators, and the WD store. The WD_Black P10 Game Drive comes in capacities of 2TB up to 5TB and ranges from AED 349 to AED 549. The WD_Black P50 Game Drive comes in capacities of 500GB up to 2TB and ranges from AED 784 to AED 2249. The WD_Black D10 Game Drive 8TB capacity is AED 899. TheWD_Black P10 Game Drive for Xbox One will come in capacities of 3TB up to 5TB and ranges from AED 429 up to AED 599. All prices vary depending on the model and capacity.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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