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VMware Launches Partner Connect

VMware has launched VMware Partner Connect, the new flexible program designed to enable partners to do business with VMware in a way that aligns with their business models. VMware Partner Connect empowers partners with the flexibility to meet customers’ needs, making VMware technologies and services opportunities more accessible. Partners now have an enhanced experience that delivers simplicity, choice, and innovation, and recognizes and rewards partners based on the value they bring to customers.

“VMware Partner Connect reimagines the way we do business with and for our partners, helping them drive differentiated customer success and digital transformation,” said Jenni Flinders, Worldwide Channel Chief, VMware. “We designed Partner Connect with our customers in mind and the idea that they should feel confident when choosing to go with a VMware partner. And this is just the beginning, as Partner Connect continues to evolve to deliver new and better ways for our partners to grow their business.”

VMware Partner Connect now offers three tiers: Partner, Advanced Partner, and Principal Partner. Hundreds of partners have been designated Principal Partners at today’s launch. These partners can help customers identify and implement ideal VMware solutions, as evidenced by the achievement of Master Services Competencies across different strategic IT priorities. These Principal Partners also earn comprehensive rewards including deployment and consumption incentives and prioritization for collaborative business planning and co-selling opportunities with VMware.

“The value of Partner Connect is universal yet it can bring particular benefits to the EMEA region, which is fragmented in its technology maturity, consumption and adoption levels,” said Ossama Eldeeb, Director, Partner Organization, Middle East, Turkey and North Africa METNA. “This is a great opportunity for our partners in the region to propel their own businesses forward, as well as our customers. Partners can deliver a new consistency of experience, making it simple for customers to consume technology as and how they wish, all via one digital foundation, and embrace innovative new applications and services.”

Partner Connect has already earned praise from VMware partners in the Middle East. Ashok Chakravarthi Arulmozhi, managing director of HUCO, a VMware Master Services Competencies (MSC) company based in Dubai, Abu Dhabi and Riyadh, said: “The beauty of Partner Connect is that it allows us to dedicate more time to delivering value to customers by empowering us to focus more on how we build our business, with less time spent on administrative tasks. VMware has built simplicity into the program and this makes it easy to understand the requirements, which in turn will help us on our quest to continually raise the bar in terms of delivering value to our customers.”

Mohamad Hammouda, Division Manager, Innovations and Technology Services Division at Comprehensive Computing Innovations (CCI), an integrator specializing in VMware technology in Lebanon, said: “What’s exciting about VMware Partner Connect is the level of innovation it brings to the way we work with VMware, offering us greater flexibility while fostering new co-selling and consumption opportunities. It’s a win-win, and we foresee that Partner Connect will be a driving force for our partnership with VMware.”

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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