Toshiba Gulf FZE, has announced that it will be marketing Kioxia products in the MEA region, including South Africa. Kioxia is a Japanese multinational computer memory manufacturer headquartered in Tokyo, Japan. The company was spun off from the Toshiba conglomerate as Toshiba Memory Corporation in 2018.
Under the new name, Kioxia will bring its comprehensive portfolio of microSD/SD memory cards, USB memory and SSDs onto the regional market. The company offers consumer products that are specifically designed for enabling end-users to store their digital way of life wherever and whenever they want. Kioxia’s consumer products are mainly focused and optimised for use with smartphones, tablets and PCs, digital cameras, and more.
“A sense of continuity and top of mind brand recall amongst our desired stakeholders is what we will endeavour to establish primarily. We have had a history of building great brands over the past few decades and we are confident that in a short time Kioxia’s brand equity will echo that narrative,” said Santosh Varghese, Vice President, Toshiba Gulf FZE. “We have been eagerly awaiting this launch and keen to propel the Kioxia brand baton forward. With our legacy competence and experience of serving the MEA market (including South Africa ) over the last several years, combined with our value chain of highly driven and proven channel partners and distributors, we proudly look forward to place the Kioxia brand firmly not just in the MEA market footprint but also in our customers’ minds and hearts.”