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Lenovo DCG Partners with Logicom Distribution

Lenovo Data Centre Group (DCG) has announced a strategic partnership with Logicom Distribution. An arm of Logicom Group, the firm specializes in the distribution of technology products and services and will now distribute Lenovo DCG’s portfolio of hard and software products and services across the Middle East.

Under the new distribution agreement, which marks one of Lenovo’s largest announcements in the Middle East since Lenovo’s acquisition of IBM’s x86 server business, Lenovo DCG has enhanced its presence across the region while Logicom has expanded its portfolio of leading technology companies.

“Lenovo is uniquely positioned to help our business partners, and customers meet diverse requirements in the enterprise market. Through smarter data centre solutions and our open ecosystem of partnerships with leading IT providers, Lenovo DCG is able to provide robust, reliable and personalised solutions for any business requirement. The partnership marks us entering a new phase of expansion in which we will be leveraging Lenovo DCG’s wide offering and link it to Logicom’s strong foothold in the region to support our customers’ digital transformation journey. Joining forces will drive value and incremental growth for our customers, which remains our top priority. We are very excited about the partnership and are looking forward to entering a productive, long-term relationship with Logicom,” said Dr. Chris Cooper, General Manager of Lenovo DCG.

“Entering this partnership with Lenovo DCG is an important step in growing our portfolio of partners that offer the world’s most innovative and advanced technology products and services. Lenovo DCG’s will be a great addition to our constantly growing distribution platform. We are looking forward to a fruitful and long-term relationship with our partners,” Spiros Rafailovits, General Manager UAE & Gulf at Logicom Distribution, said.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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