HMD Global, the home of Nokia phones, has been named one of the Middle East & Africa (MEA) region’s most loved brands in a new report from Talkwalker, a global social listening and analytics company. The results of Talkwalker’s latest report on ‘The Brand Love Story 2020’ were generated from a quarter of a billion conversations around 781 brands over the latter half of 2019.
Using their proprietary AI-powered sentiment analysis, and industry-first image and video analytics, Talkwalker was able to identify the signals that predict brand love – even when a brand is not directly mentioned. In a challenging business environment, brands are always looking for innovative ways to continuously engage with consumers and retain them.
HMD Global has been successful in delivering the reliability and durability expected of Nokia phones through purposeful Nordic design and engineering, while providing consumers with a wealth of choices at all price points. Stephen Taylor, Chief Marketing Officer, HMD Global, said, “We are so thrilled that HMD Global has been recognized as one of the MEA’s most loved brands, joining regional favourites such as Etihad Airways, Four Seasons and Hyatt Hotels. At the core of our business is the simple idea that mobile technology can improve everyone’s lives and it should be accessible to all. Knowing that our fans appreciate this, it drives us to continue to keep delivering great phones that serve the customers needs. Our commitment is to continue to deliver phones that keep getting better. I think doing this in a very human way results in the love of the brand that this survey demonstrates and has been seen in the warm reception we have seen since coming to market in 2016.”
Apart from HMD Global, Talkwalker’s list of well-loved brands in the Middle East & Africa region includes Etihad Airways, Four Seasons, Benefit Cosmetics, Hyatt Hotels, TikTok, Qatar Airways, Huda Beauty, InterContinental and Careem.
Todd Grossman, Talkwalker CEO – Americas, said, “As companies adapt to a post-COVID marketplace, brand love will help improve consumer loyalty and advocacy. To measure the concept of love through social listening is near impossible as it’s not a tangible metric. Instead, we can look at the symptoms of brand love – engagement, positive sentiment, love focused emotive words, and so on. We gathered data for 781 brands from 28 industries, based on several industry listings and regional marketing expertise. Through this, HMD Global emerged as one of the Middle East & Africa region’s top 10 well-loved brands that were building real engagement, tackling the issues that matter to their communities, and making connections that go beyond the traditional consumer/company convention.”