Jacky’s Business Solutions, a Graphics Solutions Partner for HP, has appointed Saasz Solutions as a “Strategic Reseller” for promoting HP’s low volume and mid volume Latex printers in the countries that are covered by the partnership agreement between Jacky’s and HP. Jacky’s will support the sales channels that Saasz develops, particularly in the Print Service Provider (PSP) segments.
Under the agreement, Saasz will work with PSP’s to unlock opportunities for growth in this sector, particularly during the current challenges. Where most PSP’s in the region traditionally focused on retail, MICE (meeting, incentives, conferences & exhibitions) and vehicle graphics, Saasz will help them to explore emerging opportunities in new sectors including interior decoration and pandemic signage. Saasz will also provide consultancy support to help PSP’s in pivoting their business while monitoring their operational expenses better.
Ashish Panjabi, COO at Jacky’s Business Solutions, said, “The printing market continues to find new avenues for growth in the region. When Covid-19 struck, we did see a lot of disruption for many of our clients but there were many who found opportunities as social distancing graphics had to be printed in common areas and they were able to capitalize on this. With events like cricket’s IPL coming to the UAE this September and the region’s hunger to resume public activities safely, we expect to see print volumes return to pre-Covid levels.
Jacky’s remains committed to grow the install base of HP Latex printers in the region and to provide all technical support required as well. We will, however, have to rely on making sure that PSP’s can sustain themselves which is why we are working with the team at Saasz Solutions.”