GitexInterviews

“GITEX Gives us a Great Opportunity to Highlight Our Culture of Disruption and Innovation”

Assaad El Saadi, the Regional Director – Middle East at Pure Storage, speaks about his company’s participation at GITEX

What will be your theme of participation at GITEX?
Irrespective of which digital technologies organizations are investing in, data is at the core of any transformation effort. At GITEX 2020, we will showcase how we deliver a Modern Data Experience so customers can rapidly digitally transform by accessing, managing, analyzing and securing their data, no matter where they store it.

Which products and solutions will you be showcasing at GITEX Technology Week?
We will be showcasing the latest updates to our portfolio, including the second generation of FlashArray//C — one of the fastest-growing products in our portfolio and the first and only enterprise-grade all-QLC flash array. We’ll also show FlashBlade, our Unified Fast File and Object (UFFO) storage platform that is helping customers meet  the challenges of today, including the demand for real-time insight, the need to consolidate and re-use data for analytics/AI, and the necessity to provide protection against increasingly prevalent ransomware attacks.

What are your expectations from the event this year?
Given its long legacy as one of the premier regional IT events, GITEX gives us a great opportunity to highlight our culture of disruption and innovation and demonstrate how we are enabling businesses, across the Middle East, to accelerate their digital transformation journeys and focus on business outcomes by delivering storage solutions that are intelligent, automated, and modern.

That being said, in many ways, GITEX 2020 will be a unique experience for both the Pure Storage team and our customers and partners. Given COVID-19 concerns, we have taken the decision not to have any Pure Storage experts or products on-site. Instead, our booth will feature several state-of-the-art interactive, touch-screens that customers can navigate to learn more about our solutions. Furthermore, for those attendees that wish to speak to one of our experts, a Zoom conference link will be available between our GITEX booth and the office.

How is your company weathering from the market effects on the pandemic?
Internationally, Pure saw 20% growth in Q2 in extremely challenging market conditions, as announced in Q2 FY2021 financial results. According to IDC’s Q2 2020 enterprise storage tracker, Pure in EMEA grew by 8.4%, far outperforming the overall market which saw a tiny 0.6% growth.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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