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AVITA Launches its Series of Notebooks in the Region

AVITA has announced its official entry into the Middle East market. The company has launched its notebook series, which include LIBER V, ADMIROR, ESSENTIAL and PURA notebooks, in the region.

AVITA LIBER V
The LIBER V’s design is inspired by Ricardo Bofill, the architect known for his “Visions of Architecture” which refers to his acclaimed work on the avant-garde fortress, La Muralla Roja, in Spain.

The LIBER V mimics the fortress design with neat geometric lines, interpreting the cubic philosophy of postmodernism. This image has an empty alt attribute; its file name is PURA-R5-Sugar-Red-01-Medium.jpg The LIBER V series, which consists of 14 distinctive colours and 6 special print designs, received overwhelming consumer support and critical acclaim after its global launch.

“The LIBER V series has achieved further advancements with its 78.2% screen-to-body ratio by compacting a 14-inch screen inside the 13.3-inch body. Its 3.7mm ultra-narrow bezel is at least 10% slimmer than other similar products on the market,” the company said in a statement. Adapting the new 10th Gen Intel Core i5-10210U/i7-10510U processors, 8GB DDR4 ROM and large storage up to 1TB SSD, LIBER V can swiftly process and access files, allowing the user to work with ease, even with complex workflows.

AVITA ADMIROR
The company’s new ADMIROR series is available in a range of colour options that contrast the norm: “Blazing Brown” and “Flaming Copper”, as well as “Delight Pink”, “Pride Blue” and “Traveler Green”.

The five colours create five unique overall characters to match the user’s own personal sense of self. As the ultimate gadget for fashionistas, ADMIROR combines hints of Gothic architecture portrayed via contemporary aesthetics, realizing a seamless and slim body design with the most delicately crafted details. ADMIROR has received significant international recognition and has won the 2020 CES Innovation Awards.

ADMIROR also adopts ULTRA Slim design and a special metallic chassis. With its slimmest point at just 9mm thin and weighing from just 1.29kg, ADMIROR is extremely handy to carry as your always-on life partner. This series is also available in two different screen size options – 14-inch and 15.6-inch models, fulfilling the needs of a wide spectrum of user types.

AVITA PURA
AVITA will also launch the new PURA series. It adopts a minimalistic design that takes the clutter out of the equation, bringing a wholly new, smartly designed laptop for the new generation.

It offers something that is different, simple to use in busy daily life and has a chameleon-like ability to change functionality and support around daily moods and reactions. Its technical specifications give it responsive performance during daily computing tasks, so PURA can easily serve simple business, study, or entertainment duties. The space-gray body shows off a simple yet futuristic, light & slim, and non-slip design, weighing only 1.344kg making it easy to carry anywhere.

The PURA launches with new specifications AMD (R5) and PURA Intel (i5), continuing the minimalist aesthetic. With AMD Ryzen 3 3200U and AMD Ryzen 5 3500U processor options for high-performance speed, Radeon Vega 8 Graphics chip and 8GB DDR4 RAM, PURA can swiftly process and access files, allowing the user to work with ease; even with complex workflows. The superfast 256GB SSD internal memory (microSD card slot supporting up to an additional 2TB, subject to compatibility) ensures the notebooks are able to start up at a lightning quick speed of less than 20 seconds.

AVITA ESSENTIAL
The 14-inch model comes with a full-sized screen with a 4mm narrow bezel for maximized viewing comfort even after a long day of use. Coupled with professional design, the unique cloth design of Matt White, Matt Black, and Concrete Grey is perfect for everyday home or office use. Meticulously crafted for every need, ESSENTIAL’s Full HD IPS anti-glare display ensures comfortable, distraction-free viewing from every angle while delivering vivid and authentic visuals in pin-sharp detail.

It features a storage capacity of 128GB SATA SSD for faster data processing and near-instant booting up, making it a work-friendly entry-level laptop. Besides, the fan-less design eliminates distracting noises, allowing the device to run almost silently so you can stay focused on the tasks on hand. Measuring merely 20mm for the 14-inches model, the lightweight, effortlessly portable Essential is designed to accompany you wherever you go. AVITA’s flagship products are now available in the UAE.

Pricing below:

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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