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iLife Digital Partners with Ali Bin Ali Holding to Open First Laptop Manufacturing Facility

ILife Digital, A developer for innovative technologies today announced that it has partnered with Qatar’s Prime Technologies, a subsidiary of Ali Bin Ali Holding, to set up a production facility at Qatar Free Zone, Umm Al Houl. This is being done to meet the growing demand for its next-gen stylish and affordable products. Prime Technologies is a subsidiary of Ali Bin Ali Holding, one of the largest conglomerates in Qatar.

The new facility will feature a state-of-the-art production and R&D facility along with a logistics and customer solutions center. Production will begin from August 2021; initially manufacturing its award-winning flagship products of Laptops, Desktops, and Tablet PCs – with an expected output of approximately 350,000 units annually.

Anshuman Rath, Senior Vice President iLife said, “The effects of the pandemic has forced people to work and study from home; which has created a demand for personal computing devices across the region. Due to the ongoing shortage in the supply of PC components, a large portion of notebook demand remains unfulfilled till date. Consequently, the inventory levels in the channel remain low across many parts of the region. therefore, the manufacturing plant will ease demand by 30~35%. We will continue to invest and develop quality products, which are both trendy and affordable. We are glad to be associated with Ali Bin Ali Holding’s Prime Technologies – this strategic partnership will help us deliver our commitment to our customers and increase our presence in the region”

Speaking about the partnership Mohammad Imran, General Manager of Prime Technologies said, “We are happy to partner with iLife, as it reiterates our commitment towards our customers in offering exceptional products and services. Our association with iLife dates back to 2018 and since then the brand has seen record growth in the Qatar market. iLife’s innovative and award-winning products are designed for budget-smart consumers, combined with our market network has helped pave the way for the brand’s popularity in the region. The introduction of the manufacturing facility opens a new chapter in our already solid relationship.”

iLife is expected to ship across the Middle East and Africa from the new facility by end of 2021.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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