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StarLink Announces New Initiatives at its Annual Partner Summit 2021

StarLink has launched two key initiatives at the Annual Partner Summit 2021 held on the 8th of April, 2021. Zaidoun Arbad, COO at StarLink opened the session and shared the company’s vision and channel-focused roadmap for 2021 that partners could benefit from to grow and remain competitive. He commented, “StarLink has always been ‘future-ready’ at every stage in the evolution of the distribution landscape, and it is no different when it comes to our partner collaboration. Our aim is to grow stronger together, maintain continuous momentum and equip our channel community with the right tools and initiatives to progress and become profitable. It was indeed a pleasure to host our esteemed partners and we took the opportunity to felicitate 17 top partners for their outstanding contribution and support in 2020.”

One of the key highlights of the event was the launch of StarLink Intelligent Automation business unit which aims to support the channel and end customers with industry-specific digital solutions using cognitive automation, advanced analytics, AI, and other digital technologies powered by leading vendors in this domain. “At StarLink, we strongly believe that staying innovative is the key to being relevant and with our Intelligent Automation unit, we enter into a new era of innovation,” said Nidal Othman, CEO, StarLink. “Undoubtedly, enterprises can redefine their business with AI & Automation and achieve unprecedent levels of efficiency and quality. Early adopters will be able to stay ahead of the curve and we aim to be there to support them in this endeavor.”

He added, “Onboarding vendors such as BMC and Blue Prism, leaders in Intelligent Service Management and Robotic Process Automation are amongst the many to follow, as we build a cohesive Intelligent Automation ecosystem. We are looking forward to expanding in this domain and build a strong foothold in the region.” StarLink also launched a home-grown SASE platform – SecurEdge, a flexible and effortless security offering for small businesses, which provides customized solutions for a secure and enhanced cybersecurity infrastructure.

“When the crisis emerged, large enterprises were quick with cloud adoption to facilitate their remote workforce and business continuity plans. However, SMBs had a tough time making this switch especially due to lack of substantial budgets.” said Mahmoud Nimer, President, StarLink. “With SecurEdge SASE platform, hosted on AWS, we bring in a simplified security model that is subscription based, scalable on a ‘pay as you grow’ basis and powered by best-of-breed technologies that caters to email, endpoint, and network security which we look forward to promote and sell through our channel community.”

To conclude, this year’s event was delivered virtually, in style and was undoubtedly a huge success with approx. 350 plus partners joining in from across the region and StarLink looks forward with high anticipation to meet partners, face-to-face at the 2022 Partner Summit.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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