Rockwell Automation Drives Digital Transformation in the Middle East

Rockwell Automation has announced three significant additions to its PartnerNetwork program in the Middle East region. Naming DOME Trading and Contracting, Zubair Electric, and Automatic Systems Company as authorised distributors of Rockwell Automation products and services, Rockwell Automation significantly strengthens its products and solutions offerings in Yemen, Kuwait, and Oman, respectively.

Operating in Yemen since 1999, Dome Trading and Contracting is a leading supplier across Yemen’s industrial sectors and the first authorized distributor to deliver Rockwell Automation’ products and services in Yemen. Striving to meet the needs of Yemen’s rapidly growing industrial sectors such as Oil and Gas, Power, Rockwell Automation and Dome Trading and Contracting are collaborating closely to enhance product offerings for customers in Yemen.

Offering his congratulations, Sebastien Grau, Regional VP, Middle East, Turkey and Africa at Rockwell Automation, said, “We are delighted to be adding three leading industrial players to our growing PartnerNetwork program in the Middle East. The Middle East is one of our priority regions to help us grow across EMEA and expanding our ecosystem is a key part of our overall business strategy. This is an important milestone, and we believe it will bring great value to our customers. With these partnerships, we will strengthen our overall position and continue driving digital strength in the Middle East.”

Zubair Electric, a leader in the marketing of electrical power distribution and transmission products, lighting solutions and products, lighting control systems and services, joins the PartnerNetwork program in a major step forward for the Oman industrial sector. Now authorised to distribute Rockwell Automation products in Oman, the Rockwell Automation and Zubair Electric teams will work closely together to bring higher value to business operations and engage customers in the region.

“These partnerships are a major achievement for the Middle East, with great impact on the region. Congratulations to all involved for this accomplishment and I am looking forward to our cooperation with our new partners. I am positive that our teams will build strong relations in the Middle East that will impact and lift our customers’ engagement to the next level,” said Assem Salaam, Country Sales Director, Gulf Region, Rockwell Automation.

The final new addition to the PartnerNetwork program in the Middle East region is Automatic Systems Company, a leading technology partner enabling technological transformation across industries in Kuwait. A company striving to create sustainable development and growth in the region as an IT service provider, this strategic partnership will build on both companies’ reputations in the region and help deliver innovative solutions through technology to customers in Kuwait.

Commenting on the new partnerships, Wael Radwan, Regional Channel Manager, Middle East, Turkey and Africa at Rockwell Automation, said “At Rockwell Automation, we believe in our partners, we believe in our PartnerNetwork program, and we believe in creating long lasting partnerships. Working with our partners on creating innovative solutions to meet customers’ requirements is a key priority for our business operation and market approach. Our teams are up to speed and fully engaged to support Middle East customers and make a stronger impact on this market. I am positive it will be a great journey for all companies involved, joining digital forces into mutual success.”

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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