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Jabra and Alpha Tech Celebrates 20 Years of Partnership in the MENA Region

Jabra has announced the renewal of the partnership with Alpha Tech for their enterprise and consumer product categories as the regional logistics partner and GCC distributor. This milestone marks two decades of strategic association and collaborative partnership between the two companies.

The partnership was established in 2001. Alpha Tech, based in the UAE, is a well-established retail and enterprise distribution partner with offices and warehouse facilities in Dubai. As the regional logistics partner for Jabra, the activities undertaken include providing support in sales and marketing, warehousing and logistics and establishing new partners, and managing existing channel partners.

Alpha Tech, Managing Director, Julien Arnolda, said, “We are very delighted to share this long partnership with Jabra and see this as a great achievement for us. Having associated with the brand for more than two decades, I can say we have been able to successfully create a strong foothold for Jabra in the MENA region.  We look forward to a fruitful and strong relationship in the years to come.”

On account of the 20-year partnership, Edouard de Fonclare, Head of Distribution EMEAR & CALA said, “Our agreement with Alpha Tech has acted as a catalyst to further cement our presence in the region on the enterprise business communications solutions. The cooperation and support from Alpha Tech has been the backbone of our success in the region. Having understood our brand vision and strategy they were able to successfully establish Jabra as a market leader in intelligent audio and video solutions to meet diverse needs of consumers and businesses across the region.”

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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