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Power League Gaming Unveils New Studio for 360º Gaming and eSports Production

Power League Gaming (PLG) has announced the launch of the region’s first, fully-equipped 10,000 square foot production studio, that has been specifically built to deliver outstanding eSports and gaming content for regional and global audiences. Set to become home for branded content creation, production, and live broadcasts in the Middle East, the PLG studio has been built to host 360º production solutions, features the highest quality technical standards, and also features the latest broadcast hardware and IT infrastructure.

The studio’s facilities enable the PLG team to deliver seamless live eSports broadcasts and pre-recorded content to a global audience, and has seen leading brands such as Adidas, KFC and Lenovo already utilize the space. A unique facility in the MENA region, the studio also features an overlooking café so spectators can view the action in comfort when live broadcasts and events are taking place. “PLG has been at the forefront of the gaming and eSports sector in the MENA region for the past decade and the company is responsible for the region’s most ambitious related activations. It is what has formed our deep understanding of what resonates with Arabic gaming audiences, and what has powered us to launch the region’s first production studio that will play an integral part in production and development of the sector in the MENA region,” said Mathew Pickering, CEO of Power League Gaming.

He added, “The PLG studio has already produced activations such as the KFC MENA Cup (PubG Mobile) and the Adidas Elite 32 (EA Sports FIFA ’21) and has developed content for brands such as Lenovo and NAMSHI, which we continue to be very proud of. Our studio facility and unmatched industry relationships with leading publishers mean that we can offer the latest and most sought-after associations for brands who are seeking to incorporate gaming into their marketing strategies.”

Power League Gaming is the MENA region’s most disruptive full-service gaming, content, and eSports activation company that is made up of passionate gamers, ex-pro eSports athletes, brand strategists, content creators, designers, and educators. For the past decade, the PLG team has shaped the gaming and eSports sector in the MENA region through its offering of a tailored brand experience from a team that is guaranteed to help clients deliver on their marketing objectives—be it shifting perception, brand equity building, or simply growing the audience base, with tangible ROIs to measure the success.

PLG is Arabic First and actively seeks to engage with Arabic audiences. The company consistently produces ground-breaking, disruptive mechanics that successfully connect global brands with a gaming audience and has also designed engaging content platforms that transfer the skills and experiences necessary to develop the region’s next generation of gaming and content leaders.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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