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GITEX 2021: Riverbed Says In-Person Meetings and Interpersonal Engagements Have Been Sorely Missed

Mena Migally, the Regional Vice President for META at Riverbed, speaks about their presence at GITEX Technology Week 2021

Are you participating in GITEX 2021? If yes, which products and solutions will you be showcasing at GITEX Technology Week?
Riverbed sees GITEX as one of the main trade shows in our regional events calendar, and we have maintained a regular presence at the show. This year is especially exciting for Riverbed has a have big announcements regarding the expansion and augmentation of our solution portfolio.

This will translate to new and enhanced capabilities in end-to-end visibility and application acceleration solutions for our customers. It also means more, innovative use cases that our channel partners can deliver through the Riverbed portfolio. Our presence at GITEX will give us the opportunity to announce these major updates and educate our customers, partners, and prospects on the benefits they can realise as a result.

We are co-sponsoring the presence of our regional distributors – Mindware and StarLink – and will have kiosks at each of their stands. Through this, we aim to demonstrate our firm commitment to our channel partners. Our intention to educate technically proficient resellers and integrators about how they can then leverage the full scope of the Riverbed product portfolio to deliver comprehensive IT solutions for the needs of the modern enterprise.

What are your expectations from the event this year?
While we intend to strategically leverage our participation to engage with CIOs and IT decision-makers, we understand the show’s potential to extend engagement far beyond this. During the five days of the exhibition, we have consistently managed to build and strengthen relationships with all stakeholders – from our customers and technology alliance partners to the channel – and the upcoming edition will be no different.

At this year’s edition of GITEX, we will highlight Riverbed’s ongoing transformation and the extension of our value proposition. Given the momentous announcements we have in store, GITEX presents the perfect platform for Riverbed to inform the market about these exciting updates.

Do you hope for a business relief from the event?
There is no doubt that in-person meetings and interpersonal engagement have been sorely missed. The Middle East remains a highly relationship-oriented market and while virtual meetings have done well to ensure business continuity, they aren’t a feasible substitute for in-person interactions.

In addition, GITEX will give us the opportunity to meet a large number of key industry stakeholders in one location – something that has been virtually impossible over the last 18 months. This makes us very excited about participating as we look forward to strengthening relationships and demonstrating our commitment to our regional customers and partners.

What will be your theme of participation at GITEX?
Our theme for GITEX this year is enabling ‘Visibility, Security and Performance for the Modern, Hybrid Enterprise’ as we look to inform attendees about how they can capitalise on new opportunities, address vulnerabilities, and fundamentally rethink how their organisations and employees can thrive in a world that’s digital-first, and hybrid by design.

Do you plan to run any online engagements such as webinars alongside GITEX?
In the run-up to GITEX, we are set to host our Global User Conference 2021 on the 6th of October. This flagship virtual event is expected to draw in over 1,500 attendees from our customers, channel, and alliance partners and will feature keynotes, presentations, workshops, and breakout-session around the same theme that we intend to focus on at GITEX, i.e. ‘Visibility, Security and Performance for the Modern, Hybrid Enterprise’.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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