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Hisense’s First Exclusive Showroom Opens in Dubai

Hisense’s Dealer Partner, Med-Gate Trading LLC, has opened the brand’s first exclusive showroom in Dubai, UAE. The Hisense showroom is located in Deira. The opening of this exclusive showroom forms a part of Hisense’s vision to become the preferred choice in the consumer electronics category. The company also said that it focuses on increasing its physical presence by providing customers with convenience and easy access to its products.

At the inauguration, Jason Ou, the Managing Director of Hisense Middle East and North Africa, said, “The opening of this exclusive Hisense showroom in the heart of Dubai will boost its efforts to become a preferred brand in the field of consumer electronics and white goods. And as the company continues to expand its network through its various partnerships, it also ensures that the brand gets closer to its consumers to provide them with the best of offers and services.”

“Hisense has been improving its footprint in the entire MENA region, sales have been growing recently in the Middle East with a 116% growth rate in the first half of 2021; compared to 2020. Sales growth in TV sets specifically has increased by 94%, while air conditioners sales grew by 120%, and the overall Hisense home appliances sales by 134%. UAE being a strategic market, hence it has always been a priority for Hisense to expand its presence across the various market segments,” the company said.

Khalifeh Boushnaf, General Manager of Med-Gate Trading LLC said, “We are extremely excited to have partnered with Hisense to have opened this showroom that caters to high quality and technologically advanced products. Also, Hisense’s association with global sporting events like PSG and FIFA World Cup 2022 will play a crucial role in attracting customers.”

He further added, “World is transforming into digitalization, but we wanted to focus on the physical showroom, as there is a large group of audience who prefer to first touch and experience the product before making a purchase. To accommodate the needs of these audiences and support from Hisense, we look forward to continuously expanding our reach and commitment.”

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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