Axis Communications is preparing for its attendance at Expo 2020, a World Expo hosted by Dubai, United Arab Emirates. Given the company’s Swedish roots, Axis will be an official partner of the Sweden Pavilion in the event’s Sustainability District. Expo 2020 is scheduled to take place in Dubai from 1 October 2021 to 31 March 2022.
The theme of the Sweden Pavilion is ‘Co-creation for Innovation’, and as part of this, Axis will present solutions for smart cities, where the combination of technology and data allows authorities to understand and manage key areas of urban life, helping city authorities ensure community safety while also meeting their sustainability goals.
With smarter and safer cities as a goal for many countries in the Middle East, local governments are driving the increased adoption of IP-based security and surveillance solutions. With its extensive portfolio of innovative products and services and collaboration with key government entities, Axis is playing a crucial role in advancing smart city agendas across the region. The company’s open platform also allows for easy integration between many different technologies and IoT devices on a single platform, which helps mitigate one of the major challenges in smart city projects.
Peter Lindström, Executive Vice President Sales at Axis, commented: “Given the global pandemic, the postponement of Expo 2020 was absolutely the right decision, but doesn’t lessen our enthusiasm for representing Sweden as a leader in the creation of technology that makes the world a safer and smarter place. We’re particularly pleased to be part of the Expo’s Sustainability District, which continues to be a critical focus for governments and citizens across the planet.”
The Sweden Pavilion is one of the single largest export promotion activities being planned by the Swedish government in the coming years. Besides participating in the exhibition by displaying Axis network solutions for improved security, Axis will also be responsible for video surveillance, access control and intercoms, as part of the broader security infrastructure, for the Sweden Pavilion.
Ettiene Van Der Watt, Regional Director – Middle East & Africa at Axis, added: “Governments in the Middle East have been proactively driving the technological advancement agenda in order to provide better citizen and resident services and experiences, and the quick recovery of the region from lockdown is testament to this. Technology like ours has played a crucial role in minimising the disruption caused by the pandemic and has helped governments and businesses manage, regulate, assess, and contribute to public safety and ensure business continuity”.
“Expo 2020 — and the focus on sustainability, mobility, and opportunity — is a perfect opportunity for the region to showcase several of these innovations. For our part, we are thrilled and honoured to be able to contribute to the event and show the world how Axis is supporting governments in the region and across the world to build more sustainable smarter cities.”
Over the course of the six months, Axis will host six high-impact events focused on the themes of:
- Smart Cities – Dependable technology for a changing world
- Artificial Intelligence for a smarter and safer Tomorrow
- Technologies for a sustainable future
- Securing the 5G era
- The power of partnership
- Quality and Cybersecurity as a pillar for surveillance