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Trackimo to Present ‘NickWatch’ in Association with ViacomCBS at GITEX 2021

Trackimo will present the ‘NickWatch by Nickelodeon’, the first connected smartwatch for children featuring the loveable characters, games, and content from Nickelodeon, during GITEX 2021. The NickWatch harnesses Trackimo’s advanced IoT technology centred on real-time location tracking and motions sensors via a dedicated mobile application. The NickWatch is developed in partnership with ViacomCBS Networks International (VCNI) by a Joint Venture called WatchinU, which is owned by Trackimo’s parent company and by Viacom’s Technology Investments fund.

The features embedded in NickWatch encourage a healthy lifestyle through physical and social activities brought forward by the range of games and content that inspire children’s imagination. NickWatch will be available in the global markets by early 2022 and will come with two interchangeable wristbands and a charging station that doubles as a nightstand light. Trackimo is one of the leading IoT solution providers that develops the world’s most compact and cost-effective tracking devices.

Shai Bar-Lavi, CEO of Trackimo stated that “This is our second year at GITEX and as always we wanted to introduce some of the most innovative products within the MENA markets. The NickWatch will keep families connected while encouraging independence for children. This unique collaboration between entertainment, communication, and safety provides the much-needed peace of mind that parents around the world always aspire to.”

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. Trackimo develop a leading cellular-based end-to-end IoT solution that allows people and businesses to stay connected to each other and to their belongings through real-time location tracking.

The company’s advanced proprietary technology is backed by its range of tracking devices that are equipped with a unique chipset supporting an all-in-one 2G/3G/4G/Cat-M1 (fallback) as well as Wi-Fi and BLE connection that can carry any SIM card. As such, Trackimo provides a customizable and affordable consumer and enterprise IoT solution, designed to be tailored to every business’ unique requirement.

“We had successful participation last year and had the opportunity to meet with a wide spectrum of audience from across the GCC and the wider Middle East and Africa region. From monitoring the safety of loved ones to tracking expensive professional gear to industrial and commercial integrations, Trackimo will unveil a broad range of tracking and monitoring solutions during the show.

With our seamless tracking technology, we make tracking people, pets, luggage, shipments, drones, motorcycles, boats, cars, or remote-controlled objects possible on a real-time basis,” stated Amit Shaked, Chief Operating Officer, Trackimo. Trackimo’s technology is trusted by the world’s leading companies and has brought forward collaborations including the Vodafone Curve, a personal tracker that was launched in 2020. This product recently won the Glomo Award for Best Connected Consumer Device at MWC Barcelona; as well as the Vodafone Business Tag and Track mobile asset tracking service.

Hosted between October 17th and 21st of October at the Dubai World Trade Centre, GITEX Technology Week brings together buyers from the world’s largest tech buyers in the Middle East, North Africa, and Asia to test and collaborate with game-changing innovations from niche startups and global tech giants.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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