Epson to Show Off Sustainable Solutions During GITEX Technology Week 2021

As Middle East organisations look to make changes that increase their efficiency and cost-savings while decreasing their eco-footprint, Epson showcases smart, sustainable switches at GITEX Technology Week 2021. Epson’s range of solutions supports the region’s fastest-growing industries across the corporate, retail, immersive, and education sectors. Epson is also underscoring its leadership in-home technology solutions during the event and revving up visitors with an automotive racing challenge and a chance to win an Epson EF-11 projector.

“Epson is leading the way in enabling both businesses and consumers to make simple technology switches within a range of sectors. Whether it’s delivering an optimal hybrid learning or working environment, or the most dynamic immersive entertainment experience, Epson aims to enhance how the region’s companies drive their business dynamically – visit us at GITEX 2021 to see for yourself,” said Jason McMillan, sales director, Epson Middle East.

Epson’s interactive display solutions, such as projectors and visualisers, can support physical distancing in meeting rooms and more engaging presentations for remote workers. Middle East organisations that adopt interactive display solutions, business scanners, and business inkjet printing solutions, can optimise their costs, efficiency, and sustainability.

The majority of Middle East organisations in the retail and hospitality sector, including small businesses, are looking at ways to advance and digitise processes. Epson offers several products such as TM-m30II-S mPOS devices and ColorWorks C6000 label printers that can transform point-of-sale and customer experiences, improve brand communication, and reduce cost and paper waste in the process. Showcasing agile switches to low-cost retail solutions, the Epson stand will also display digital signage solutions such as the EB-800F ultra-short-throw display solution. and Lightscene EV-105 lighting projector.

As educational institutions continue with hybrid learning environments, Epson will feature education technology innovation that helps to support the changing roles of the teacher as well as creative collaboration and social distancing in the classroom. Epson’s simple educational switches include interactive display solutions, education document cameras, inkjet printers, and scanning solutions for an optimal learning environment – bringing learning to life.

Epson will showcase compact and affordable home solutions that can enhance efficiency and reduce the environmental impact of remote working. Visitors can experience EcoTank printers, the economical alternative to traditional ink cartridge printers. Epson will also launch scalable and cost-effective streaming solutions for home viewing and gaming experiences. The new line-up includes the stylish ELPSC35 ultra-short-throw projector screen supporting laser TV projection and EH-LS500W laser projector, which allows for 4K streaming via HDMI.

Switch to state-of-the-art immersive technology with Epson, the world’s leading manufacturer of projectors with over a third share of the global projector market. Its high lumen laser projectors will be used to create and demonstrate an immersive and interactive experiential environment at GITEX. Recent Epson research reveals 75% of Middle East respondents have missed going to technologically enhanced events and attractions during the pandemic so there is expected to be a strong ‘bounce back’ for the events industry.

Epson’s solutions are in line with UAE’s leadership in using technology to transform the customer experience post-pandemic. The line-up on display at GITEX also includes projectors for retailers, hospitality organisations, museums, and visitor attractions to differentiate customer experiences with more impactful signage and experiential immersive displays.

Sustainability is a high priority for Epson and the company aims to make a difference in overcoming global environmental issues through its innovative technologies. Its pioneering range of printers with Heat-Free technology helps customers and business partners switch to eco-friendly solutions and lower their environmental footprint, requiring less energy and fewer replacement parts without compromise. The ‘Turn Down the Heat’ campaign, a collaboration between Epson and National Geographic, aims to encourage and raise awareness of how businesses can reduce their impact on global warming and will also be activated at the stand.

In addition, Epson will officially launch PaperLab in the region. PaperLab is the first in-office, paper secure recycler in the world, that turns waste paper into new paper. It helps businesses securely destroy sensitive information, recycle, reduce environmental impact and take control of paper supplies. “Epson is delivering solutions that address the specific needs of the Middle East’s fastest-growing and recovering sectors, including education, retail, entertainment, and corporates that are welcoming colleagues back to the office,” continued McMillan. “GITEX provides the platform to demonstrate our innovation and commitment to accessible, environmentally-aware solutions that meet the highest standards of our customers.”

Visitors can experience Epson solutions in Hall 4, H4-D20 of the Dubai World Trade Centre during GITEX Technology Week, running from 17-21 October 2021.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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