Underlining its commitment to protecting businesses from the growing threat in the digital realm, AHAD will showcase its next-generation intelligence-driven visibility solutions and services at the GITEX Technology Week 2021. As part of its latest offering, AHAD has announced that it will provide its customers with actionable threat intelligence to help them make informed decisions against threat actors to keep their organization secure.
“The brand will also deliver insights on the hardest-to-reach corners of the threat landscape through its Threat Intelligence services that include Surface Web, Deepweb, and Darkweb solutions. Equipped with unique, contextualized intelligence, organizations can secure themselves at the tactical, operational, and strategic levels,” the company said.
“The development comes at a time when there has been an unprecedented increase in the sophistication and volume of cyber-attacks against businesses across the globe – coinciding with the growing digital adoption in the wake of the pandemic. With attack campaigns being deployed by everyone from state-sponsored hackers and organized crime empires to independent actors with black-ops tech and even amateurs with access to attack toolkits, organizations have their work cut out for them to keep their digital presence secure,” the company further added.
Muneeb Anjum, the CEO of AHAD said, “Intelligence-driven visibility provides security practitioners with unprecedented insight into, and knowledge of, risks that their organizations are exposed to. With its predictive capabilities and real-time insights, AHAD’s Intelligence-Driven Visibility solution assists clients in the early detection and prevention of potential cyber-attacks and data breaches, transforming their security posture from being reactive to proactive and, ultimately, predictive, thus defeating hackers at their own game.”
Ankit Satsangi, the CTO of AHAD explained, “Do you have visibility across 100% of the internet? A question no organization today can answer affirmatively. With the introduction of Intelligence-Driven Visibility, our objective is to help security practitioners gain extended visibility of their corporate data exposure, sale of network access, PII data, and so on. by leveraging actionable intelligence and mapping the external attack surface for early detection of potential cyber-attacks and data breaches. This becomes even more critical as the UAE is on its way to introducing a Data Protection Law.”
Apart from obvious financial losses and affiliated regulatory fines, cyberattacks often leave a lasting impact on the brand and its market reputation. Customers are less likely to engage with businesses that have been compromised and even more hesitant to share sensitive personal and financial information with them. Worse, yet, is the vicious cycle that businesses find themselves trapped in; even as the cost of defending against cyber-attacks increases to prohibitive levels, regulators impose heavy fines for each security breach that can, in some cases, run into millions of dollars, in addition to the restitution that businesses may be liable to offer affected customers and suppliers.
Through the launch of its Digital Brand Protection Services at GITEX, AHAD aims to address this precise need-gap by making robust security solutions more accessible, affordable, and available to businesses. This latest range of services will save businesses from financial losses, brand damage, and online abuse and aggressively track and take down phishing sites, malware sites, fake domain, impersonating social media profiles, and fake mobile apps.
Speaking on the launch, Rohan Daniel Nair, the COO of AHAD, said, “While most businesses believe that they are transitioning to faster, high-performance environments, they end up exposing their cybersecurity vulnerabilities that become more obvious when transitioning to more advanced platforms. During such transitions, while organizations are busy focusing on process- and technology-related changes, security issues are often overlooked, leaving hackers with free rein to exploit these vulnerabilities.”
“This is where AHAD’s Digital Brand Protection Services step in. We have the tools, knowledge, and expertise to offer fully managed intelligence, detection, and threat hunting solutions for organizations. By making these solutions available for a fraction of the cost it would take to develop and consistently upgrade cutting-edge security capabilities in-house, we are helping businesses of all sizes to become more cyber resilient and protect their digital brands,” he added.
Some of the threats countered by AHAD under its Digital Brand Protection Services include brand abuse (finding and registering domain names that may appear to be associated with a brand); social media impersonation of the brand or key executives for social engineering, customer-facing scams, fake news dissemination, etc.; malicious mobile apps that impersonate genuine brands; phishing; and fraudulent product advertising.
AHAD says that its latest offering provides solutions such as fully managed threat hunting, intelligence, detection, and takedown of threats outside the brand’s online perimeter; scans and takedowns of social media platforms and app stores for fake profiles, apps, and products; identification of all components of malware; identifying and compiling known fraudulent domains used in attacks in blocklists to stop consumers from reaching known malicious domains. In today’s increasingly sophisticated threat landscape, a comprehensive security suite is not just a nice-to-have competitive advantage but a critical business imperative.